POV

POV: SXSW Interactive 2018

POV: SXSW Interactive 2018

Blog | Posted 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

POV: YouTube launches Information Cues

POV: YouTube launches Information Cues

Blog | Posted 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

POV: CES 2018

POV: CES 2018

Blog | Posted 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

Blog | Posted 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

Blog | Posted 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

Blog | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

POV: Is Pinterest Becoming a Search Engine?

POV: Is Pinterest Becoming a Search Engine?

Blog | Posted 4th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

POV: The Death of the Demographic

POV: The Death of the Demographic

Blog | Posted 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

POV: Q2 2017 Earnings

POV: Q2 2017 Earnings

Blog | Posted 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

POV: Snapchat Publisher Ad Creation Tool

POV: Snapchat Publisher Ad Creation Tool

Blog | Posted 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

POV: Chrome to Block Annoying Ads

POV: Chrome to Block Annoying Ads

Blog | Posted 8th June 2017

Mindshare Point of View: Google has announced that its widely used Chrome browser (just over half of all browsers used globally across all devices) will begin to ‘filter’ ‘annoying experiences’ (ads) from 2018. Reports suggest that the technology will be switched on by default on both mobile and desktop browsers.

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

Blog | Posted 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

Blog | Posted 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: Ad Tech Players Partner For Shared Identity Matching

POV: Ad Tech Players Partner For Shared Identity Matching

Blog | Posted 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

Blog | Posted 5th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

Blog | Posted 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

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