POV

POV: Spotify Podcast Acquisitions 2019

POV: Spotify Podcast Acquisitions 2019

Blog | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

Blog | Posted 8th February 2019

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

POV: Super Bowl LIII Wrap Up

POV: Super Bowl LIII Wrap Up

Blog | Posted 8th February 2019

Brands played it safe at Super Bowl LIII. Politics has been a big story for the NFL in recent years and many said the focus on Colin Kaepernick had led to a loss of ratings.

POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

POV: Facebook Integrates Instagram, WhatsApp and...

Blog | Posted 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

POV: Microsoft Project xCloud

POV: Microsoft Project xCloud

Blog | Posted 25th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

POV: Coalition For Better Ads Update

POV: Coalition For Better Ads Update

Blog | Posted 18th January 2019

The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide. Here are the changes you need to look out for.

POV: CES 2019

POV: CES 2019

Blog | Posted 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

POV: Apple's App Store Record & Q1 Warnings

POV: Apple's App Store Record & Q1 Warnings

Blog | Posted 4th January 2019

Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China.

POV: Facebook Search Advertising

POV: Facebook Search Advertising

Blog | Posted 14th December 2018

Mindshare POV: Facebook has started to test ads in its search results and marketplace again. Here's what you need to know.

GroupM TYNY: 2019 Ad Forecast

GroupM TYNY: 2019 Ad Forecast

Blog | Posted 7th December 2018

GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the $23bn earlier predicted.

POV: US Cyber Week Round Up

POV: US Cyber Week Round Up

Blog | Posted 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

POV: Youtube's New Pre-Roll Advertising Model

POV: Youtube's New Pre-Roll Advertising Model

Blog | Posted 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Youtube's New Pre-Roll Advertising Model

POV: Youtube's New Pre-Roll Advertising Model

Blog | Posted 23rd November 2018

Mindshare Point of View: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Black Friday Innovations

POV: Black Friday Innovations

Blog | Posted 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV: Double 11 Shopping Festival 2018

POV: Double 11 Shopping Festival 2018

Blog | Posted 16th November 2018

Mindshare POV: Double 11 has quickly evolved from being just a discount-driven day with a crowded logistic experience, to online-offline linkages and now to a day of omnichannel commerce with immersive shopping experiences that has expanded beyond China – all in just ten years.

POV: What to Expect for Singles’ Day 2018

POV: What to Expect for Singles’ Day 2018

Blog | Posted 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

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