POV

POV: Google Ads Exact Match Close Variants Update

POV: Google Ads Exact Match Close Variants Update

Blog | Posted 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

POV Pinterest opens API to Third Party Influencers

POV Pinterest opens API to Third Party Influencers

Blog | Posted 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

POV: Apple's 2018 Product Range

POV: Apple's 2018 Product Range

Blog | Posted 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

POV: DMEXCO 2018

POV: DMEXCO 2018

Blog | Posted 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

POV: Firefox Anti-Tracking Feature

POV: Firefox Anti-Tracking Feature

Blog | Posted 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

POV: Google Assistant is now Bilingual

POV: Google Assistant is now Bilingual

Blog | Posted 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

POV: Amazon’s New Ad-Supported Streaming Service

POV: Amazon’s New Ad-Supported Streaming Service

Blog | Posted 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

POV: Aloha Facebook

POV: Aloha Facebook

Blog | Posted 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

POV: Amazon Merges Ad Business

POV: Amazon Merges Ad Business

Blog | Posted 9th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

POV: Project Dragonfly

POV: Project Dragonfly

Blog | Posted 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

POV: Facebook and Instagram Limits

POV: Facebook and Instagram Limits

Blog | Posted 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

POV: Prime Day 2018 Results

POV: Prime Day 2018 Results

Blog | Posted 27th July 2018

POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.

POV: Q2 Earnings 2018

POV: Q2 Earnings 2018

Blog | Posted 27th July 2018

POV: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results.

POV: Google Marketing Live 2018

POV: Google Marketing Live 2018

Blog | Posted 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. For the first time this year, Google merged the Marketing Next annual event with the partners’ summit. This event brings together leading digital marketers from around the world for two full days of product innovation updates.

POV: Snap to Launch Gaming Platform

POV: Snap to Launch Gaming Platform

Blog | Posted 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

POV: Instagram Launch Instagram TV

POV: Instagram Launch Instagram TV

Blog | Posted 29th June 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

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