POV

POV: Google Launches Programmatic Audio Ads

POV: Google Launches Programmatic Audio Ads

Blog | Posted 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

POV: Amazon Launches New App for Sellers

POV: Amazon Launches New App for Sellers

Blog | Posted 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

POV: Legalised Sports Betting

POV: Legalised Sports Betting

Blog | Posted 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

POV: Snapchat’s 6 Second Unskippable Ads

POV: Snapchat’s 6 Second Unskippable Ads

Blog | Posted 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

POV: NewFronts 2018

POV: NewFronts 2018

Blog | Posted 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

POV: Microsoft Audience Network

POV: Microsoft Audience Network

Blog | Posted 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

POV: Facebook – F8 Developer Conference 2018

POV: Facebook – F8 Developer Conference 2018

Blog | Posted 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

POV: Snap Inc. Q1 results

POV: Snap Inc. Q1 results

Blog | Posted 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

POV: Google Maps Uses Landmarks For Directions

POV: Google Maps Uses Landmarks For Directions

Blog | Posted 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Digital Platforms Q1 Results

POV: Digital Platforms Q1 Results

Blog | Posted 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

Blog | Posted 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

Blog | Posted 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

POV: Google’s First Voice Activated Coupon

POV: Google’s First Voice Activated Coupon

Blog | Posted 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

POV: Google Acquires Tenor

POV: Google Acquires Tenor

Blog | Posted 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

POV: Google Launches Shopping Actions to Compete with Amazon

POV: Google Launches Shopping Actions to Compete with Amazon

Blog | Posted 23rd March 2018

Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

Blog | Posted 23rd March 2018

Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.

Showing 1 - 16 of 85 results