POV

POV: US Cyber Week Round Up

POV: US Cyber Week Round Up

Blog | Posted 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

POV: Youtube's New Pre-Roll Advertising Model

POV: Youtube's New Pre-Roll Advertising Model

Blog | Posted 23rd November 2018

Mindshare Point of View: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Youtube's New Pre-Roll Advertising Model

POV: Youtube's New Pre-Roll Advertising Model

Blog | Posted 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Black Friday Innovations

POV: Black Friday Innovations

Blog | Posted 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV: Double 11 Shopping Festival 2018

POV: Double 11 Shopping Festival 2018

Blog | Posted 16th November 2018

Mindshare POV: Double 11 has quickly evolved from being just a discount-driven day with a crowded logistic experience, to online-offline linkages and now to a day of omnichannel commerce with immersive shopping experiences that has expanded beyond China – all in just ten years.

POV: What to Expect for Singles’ Day 2018

POV: What to Expect for Singles’ Day 2018

Blog | Posted 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

POV: Gaming 2018: Electronic Arts; LINE and Twitch

POV: Gaming 2018: Electronic Arts; LINE and Twitch

Blog | Posted 2nd November 2018

Mindshare Point of View: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

POV: Facebook and Apple Q3 Results

POV: Facebook and Apple Q3 Results

Blog | Posted 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

POV: Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

POV: Amazon Updates: Amazon Go Store, Qualcomm...

Blog | Posted 26th October 2018

Mindshare Point of View: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering.

POV: Q3 2018 Earnings Roundup

POV: Q3 2018 Earnings Roundup

Blog | Posted 26th October 2018

Mindshare Point of View: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines.

POV: What’s New in OTT Streaming Services

POV: What’s New in OTT Streaming Services

Blog | Posted 19th October 2018

Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.

POV: Snapchat Originals

POV: Snapchat Originals

Blog | Posted 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

POV: Magic Leap Is Here

POV: Magic Leap Is Here

Blog | Posted 12th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

POV: Ads on WhatsApp

POV: Ads on WhatsApp

Blog | Posted 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

POV: Google Search Updates 2018

POV: Google Search Updates 2018

Blog | Posted 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

POV: Google Ads Exact Match Close Variants Update

POV: Google Ads Exact Match Close Variants Update

Blog | Posted 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

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