Mindshare Point of View: Alibaba has invested $200m in Snapchat. Snapchat’s profile has certainly risen over the past few years, with its ever evolving advertising product and around 700m snaps being exchanged daily. However, it could be said that the real story here is Alibaba and its increasingly diverse investments in the West.
Mindshare Point of View: Preview of the South-by-South West Interactive (SXSW) conference, which starts March 13th. Key themes expected to emerge include digital data usage; the evolution of ecommerce and shopping; the impact of mobile technology; the realisation of adaptive marketing; the hype surrounding wearables and novel sensory experie
Mindshare Point of View: Today’s Apple event was surprising in the wide variety of announcements, everything from the widely anticipated Apple Watch launch to a new slimmed down MacBook to an Apple TV / HBO Go partnership.
Mindshare Point of View: A review of the annual Mobile World Congress which took place in Barcelona earlier this week. In contrast to its name, the conference mainly focused on wearable technology and the internet of things, rather than mobile phones.
Mindshare Point of View: Yahoo has announced plans to introduce a mobile development suite. The suite, which combines an array of tools ranging from marketing solutions to Flurry analytics, is aimed at helping app developers to acquire users, measure engagement and monetize their apps.
Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.
Mindshare Point of View: A shift in Facebook’s newsfeed tactics, with the culling of organic reach for brands is another attempt by Facebook, to improve the user experience and provide the most relevant stories to its users. For brands, this ultimately means a change in strategy, which may include a shift towards alternative channels.
Mindshare Point of View: Discover sees Snapchat introducing an array of channels from CNN to Cosmopolitan, as well as its own dubbed “Channel 11”. These channels will enable media outlets to create and share videos, pictures and articles. This is a swift, potentially perception changing move from Snapchat.