Nilufar is CEO of the Worldwide Central team, so is responsible for managing the client teams and services for Mindshare’s global clients. Prior to joining Mindshare, Nilufar spent most of her career in various Publicis Groupe entities, working across the entertainment, beauty and automotive sectors. She joined Mindshare in 2007 to work as a strategist, then moved to South East Asia to lead the Unilever account in Thailand, before becoming Mindshare’s Thailand CEO. She returned to the UK in 2014 to run the Unilever account globally, moving into the WW Central CEO role in 2017. When Nilufar isn’t at work, you’ll find her at home in Sussex, wrangling her husband, daughter and an ever-expanding menagerie of dogs, cats and chickens – but she has said no to acquiring a pygmy goat.