Steve Simpson

Leader, Business Planning, Mindshare Worldwide

Steve Simpson  

Steve joined WPP's OHAL, London's econometrics shop as a graduate trainee in 1992 and progressed to the board in 1997.

From here he took up the post of Strategic Planning Development Director at Initiative Media responsible for Unilever's planning, consumer insight, technology and return on investment capabilities on a global basis.

In 2003 Steve took the position of Global director Mindshare ATG,   North America and Worldwide working with clients to make media and marketing investment accountable wherever that investment is made.

As part of Mindshare's global restructure Steve is now Leader in the agency's Business Planning group.

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