Sean Jefferson

Leader, Invention

Sean Jefferson, Leader, Mindshare Invention

Sean Jefferson is Leader in the Mindshare Invention group and has worked for over 20 years in sponsorship, advertising, event marketing and PR, across major international sports, music and the arts.

Before joining Mindshare, Sean was global sponsorship director at Diageo where he managed the company's global sponsorship, events and the PR portfolio, for brands such as Johnnie Walker, Smirnoff, Guinness, Baileys, Captain Morgan, Jose Cuervo and Tanqueray.

Previously, he has represented General Motors, Hyundai, Sony PlayStation, MasterCard, Barclaycard, Sky TV, for agencies such as the Lowe Group and Octagon.

Case studies

HSBC Private Bank
Confidence in banks was at an all time low; however public opinion research showed that the HSBC brand still remained resilient in the face of flailing competitors. HSBC Private Bank had the opportunity to leverage a strong brand position and communicate its ability to offer suitable alternative investment opportunities to customers.
LG Scarlet
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’. Results were fantastic with the Scarlet TV range selling out in the Netherlands.
Nike Human Race
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!

Feed

Title	Relatedness score
News Mindshare Blog - Musings on the ever changing media worldtags: Global	0
In our opinion Foursquare: Phenomenon or Fadtags:	0
News Mindshare China awarded the highest honour in annual WPPED Cream awards by winning the “Crème de la Crème” media awardtags: Unilever, Branded Content, Asia Pacific	0
In our opinion Product Placement - A change but not a revolutiontags: Headquarters, Invention	0
News Mindshare hires 2009 Face to Watch for New Business Roletags: Europe	0
In our opinion Predictions for 2010tags: Global	0
In our opinion Searching for revenue - Twitter allows advertisingtags: Headquarters	0
Case study Nike Human Racetags: Nike, Online Digital, Outdoor, Print, Sports Marketing, TV, Europe, Sports	0
News The Scout Network Blog - observations from the front line of popular culturetags: Global	0
News Mindshare Singapore appoints new Managing Directortags:	0
News Mindshare highly commended at annual M&M Awards in London tags:	0
News Waking the Giant - New book addresses the changed business world post-recessiontags:	0

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Sean Jefferson

Case studies

HSBC Private Bank

LG Scarlet

Nike Human Race

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Sean Jefferson

Case studies

HSBC Private Bank

LG Scarlet

Nike Human Race

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