Sean Jefferson

Chief Executive Officer MindShare Performance

Sean Jefferson  Sean Jefferson has worked for nearly 20 years in sponsorship, advertising, event marketing and PR, across major international sports, music and the arts.

Before joining MindShare in 2007, he was Global Sponsorship Director at Diageo, responsible for managing the company's global sponsorship, events and PR portfolio for brands such as Johnnie Walker, Smirnoff, Guinness, Baileys, Captain Morgan, Jose Cuervo and Tanqueray. In his time at Diageo, Sean successfully negotiated some of the company's largest sponsorship deals such as the ground-breaking Johnnie Walker and Team McLaren Mercedes deal, the Guinness Premiership and an innovative multi-brand, multi-regional ICC Cricket World Cup deal for Johnnie Walker, Red Stripe and Guinness.

Previously, he represented General Motors, Hyundai, Sony PlayStation, MasterCard, Barclaycard and Sky TV for agencies such as the Lowe Group and Octagon. Major projects include Euro 96 and 2000, World Cup 98 and 2002, Rugby World Cup 91 and 95 and the Barclaycard Premiership. At Bass Brewers he led the way in the sponsorship market with the Carling Premiership and T in The Park.

 

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