David Byles

President, MindShare Latin America

David Byles  Despite an RAF Special Flying Award, David Byles did not join the military from school. Instead, he chose to read books for three years and emerged with long hair and a degree in American and English Literature. He then began a career in advertising. He ran the J. Walter Thompson media operation, won the 1994 Media Week Agency of the Year award and arrived in Mexico just in time for the peso crisis to become Executive Media Director - Latin America, for JWT.

In 1998 he became founder and leader of MindShare, the global media company of WPP, in Latin America. Since then he has been responsible for creating, leading and developing GroupM Latin America, including not only MindShare, but also Mediaedge:cia and now also MediaCom, as well as the Group's other operating units in the region such as Total Media, Portland and Mets.

 

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