Global Head of Trading
Andy Roberts is Mindshare's Global Head of Trading. His role is to provide leadership for Mindshare’s Exchange teams and to ensure that GroupM’s ‘Intelligent Application of Scale’ always works to the benefit of our clients.
Andy boasts more than 30 years media experience. He initially worked in full service advertising agencies McCann Erickson, JWT and Dorland, before helping establish BBH’s media department where he rose to the agency’s board. Andy was then one of the five founders of BBH’s media offspring, Motive, which later merged with Leo Burnett’s Starcom and subsequently become Starcom Mediavest Group. Andy was head of media trading for each entity and ultimately ran SMG’s EMEA clients including P&G, Coca Cola, Kraft and InBev.