Sprint together with Nextel hands media account to MindShare

07/03/2006

The US telecoms giant Sprint together with Nextel has consolidated its reported $745 million media buying and planning business with MindShare US.

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Sprint and Nextel logo The US telecoms giant Sprint together with Nextel has consolidated its reported $745 million media buying and planning business with MindShare US. The decision was made after Sprint and Nextel completed their merger, and follows a review of their roster agencies. MindShare had previously handled business to business media duties for Nextel, while Starcom worked on the Sprint consumer media. The consolidation of the business into MindShare is with immediate effect.

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Telecommunication is an important part of the world economy, with the telecommunication industry's revenue being placed at just under 3% of the gross world product.

Sector : Telecoms

Canada is immigrant-friendly. It confers the most new citizenships per capita and per $ GDP, and the second-most new citizenships overall.

Region : North America

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

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