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Our office in India has no doubt set the precedent at the EMVIES. At the red carpet event held in Mumbai, MindShare outshined all rivals by a clear margin and were crowned 'Agency of the Year' for the second consecutive year.

A staggering 14 awards, including 6 Gold's and 8 Silvers, which accumulated to 113 points, were swept across various categories.

MindShare struck Gold for:

• IGO TV (Strategy Consumer category)
• Clinic All Clear - Fame (Best Innovation TV category)
• Pepsodent Toothpaste - Prayers (Best Innovation Radio)
• DNA 'The DNA of our Campaign' (Best Innovation - Out of Home)
• Axe Unlimited - Mobile Academy (Best Innovation never used before)
• DTC Nakshatra (Best Innovation - Out of Home)

Silver awards went to:

• Surf Excel Quickwash (Strategy Consumer)
• Wheel - 'A 1000 Crore Story' (Strategy Consumer)
• DNA - 'The DNA of our Campaign' (Strategy Services)
• Surf Excel Quickwash - 'Two Buckets' (Best Integrated Campaign)
• Axe Unlimited Academy (Best Integrated Campaign)
• ICICI Prudential Life Insurance - 'Jassi Insured' (Best Innovation TV)
• Sangini Diamond Jewellery (Best Innovation Cinema)
• Hanuman - 'Marketing a Movie' (Best Innovation Cinema)
• Axe Unlimited (Best Innovation Digital)

Vikram Sakhuja, CEO GroupM, stated: "This one is for the team. Over the last 2 years our investment in delivering integrated communication solutions based on insight is paying off. Now business teams across offices are delivering MindShare's fame & money proposition to clients. We are truly shaping what the media product in South Asia is standing for".