The Scout Network Blog - observations from the front line of popular culture

04/11/2009

The media world is in constant change. Thankfully this change isn’t random. It often starts small and local with a few enthusiastic and plugged-in people exploring a new technology, or listening, watching and digesting a new artist, and spreads from there.

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Mindshare's new Scout Network blog is about observing these small changes as they emerge locally. It's an access point to what's interesting and happening right now in cities across North America and Europe.

Movie,Scout image How does it work?

The main part of the blog is the 6 ongoing media-change topics (web, movies, tv, music, fashion, places). These are fully public. Additionally, only accessible by Mindshare's clients, every 3 months we'll report in-depth on a special topic (e.g. socializing, technology, cellphones). Finally our clients can pose the Scouts short questions at any time - for example to culturally test a communications or marketing idea.

Who, or what, are the Scouts?

Who are the blog's contributors? We have a group of wonderful and smart leading edge observers across North America and Europe who report on what they see and like in their own communities. We call them ‘Scouts', and they're people who are actively involved in local culture, digitally ahead of the curve, and are either the creators or observers of trends.

How do I get more information?

By contacting either Mark Potts (mark.potts@mindshareworld.com) or Ken Habarta (kenneth.habarta@mindshareworld.com).

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