MindShare wins Six Flags media account

23/02/2007

MindShare has won the media business for Six Flags - the largest regional theme park operator in the world with 30 parks.

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MindShare has won the media business for Six Flags - the largest regional theme park operator in the world with 30 parks. These parks include 14 of the 50 most highly attended theme parks in North America and the largest paid for admission theme parks in Mexico.

SixFlags logo

MindShare won the account from the incumbent Independent Doner, Southfield, Mich. MindShare will initiate all media strategy for Six Flags, then will oversee campaigns geared to drawing recognition towards the parks 45th anniversary. Six Flags have welcomed the partnership with MindShare and a spokeswoman reported:

It is a big initiative for the entire company.

Six Flags spokeswoman

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