17/03/2006
Poland's most prominent media awards, the Media Trendy Awards for 2006, recognise innovative marketing ideas within the media market. MindShare Poland walked away with two awards.
Poland's most prominent media awards, the Media Trendy Awards for 2006, were held in March. These awards recognise innovative marketing ideas within the media market and MindShare Poland walked away with two awards. They won the Grand Prix Prize for 'Best media campaign executed in 2005' for the Nike Run Warsaw campaign and secured a further win for the Nike Run Warsaw campaign in the 'Campaign directed to specific target group' category.
Every year, Swedes celebrate Midsummer (Midsommar) on the twenty-third of June. On this longest day, in many parts of Sweden the sun never sets.
Michael Jordan nearly ended his Nike sponsorship after his first two sneakers. In an attempt to convince him of Nike's commitment, designer Tinker Hatfield included him in the design process, an unprecedented move at the time. The Jordan III was the first in the line to feature the Jumpman logo, and it helped convince Michael Jordan to stay.
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