MindShare Direct UK wins Endsleigh Insurance and Boden

10/05/2006

MindShare Direct has been awarded the reported £4.5m UK media planning and buying account for Endsleigh Insurance.

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MindShare Direct has been awarded the reported £4.5m UK media planning and buying account for Endsleigh Insurance.

The Endsleigh Insurance media account was previously held by full service agency Rhythmm, who will keep hold of the Endsleigh Insurance creative task. Stuart Wartalski, head of corporate communications for Endsleigh, said: "It is important to work with a team that cares about our business goals as much as we do. MindShare Direct has shown a level of enthusiasm and hunger for success that is very reassuring."

The win adds to other recent account wins including that of mail order clothing retailer Boden's in April, and photography company Olan Mills earlier in the year.

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tagged as:

Europe, Finance, Media

Context

HSBC has over 125 million customers around the world across its 4 Customer Groups: 1. Personal Financial Services 2. Commercial Banking 3. Corporate, Investment Banking and Markets and 4. Private Banking

Sector : Finance

According to the Embassy of Sweden, the strongest girl in the world is Swedish… aka Pippi Longstocking.

Region : Europe

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

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