Land Rover Go Beyond TV scores 4/5 in Campaign review

19/10/2006

MindShare's Go Beyond TV concept was reviewed in the 22nd September issue of Campaign magazine.

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Mindshare's Go Beyond TV concept was reviewed in the 22nd September issue of Campaign magazine.

Go beyond TV screen grab of site The campaign's strategy was awarded 4/5 by Mark Holden, Planning director at PHD.

He commented: 'This is a good case study because [MindShare's] thinking had a deep structural effect on the whole communications creating a totally new property and then linking this into [LandRover's] mainstream marketing.'

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Context

The Netherlands is also the most liberal country in today's world. There is no place for conservatism. Liberalism is very important not only in economy, but also in society and culture.

Region : Europe

The UK leads the world in digital television. Millions have already gone digital to keep themselves better informed and take part in the changing world around them.

Media : TV

Land Rover sponsors several environmental organisations including the Born free foundation, Earthwatch, The Royal Geographical Society, and Biosphere Expeditions.

Clients : Land Rover

Ferdinand Porsche, who later went on to build sports cars bearing his own name, designed the original 1936 Volkswagen.

Sector : Automotive

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

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