IBM win a Gold Effie for the Smarter Planet Campaign

At last night's global EFFIE awards Mindshare, Ogilvy, Neo, and IBM won a GOLD for the Smarter Planet campaign in the best global campaign category.

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We have won many silvers before, but this is the first time IBM has won a Gold award.

The EFFIEs are about creativity, and effectiveness, and a gold is a brilliant reflection of all of our great work, and thoroughly deserved.

Thank you, and congratulations to everyone!!

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