Dominic Proctor at the Venice Media Festival

25/04/2007

Dominic Proctor, CEO of MindShare Worldwide spoke at the recent Venice Media Festival in Venice, Italy.

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Dominic Proctor, CEO of MindShare Worldwide spoke at the recent Venice Media Festival in Venice, Italy. Briefed to speak on why agencies should make less profit, he turned it around by saying: ' We can't make less profit. Of course we can't. We all work for people who won't accept less profit.'

2007 Venice festival of MediaUsing one of the buzzwords of the festival, Mr. Proctor also talked of 'frenemies'. ' We compete with management consultants, specialists, auditors, procurement people, and media owners. We have to become ambidextrous and work with people who we compete with in other spheres,' he said. ' We are competing on so many fronts we need to be substantially good at everything we do.'

Looking to the future, he said, ' In the apparent contradiction between specialists vs. integration, the media agency sits at centre stage. We are in the best position to be the integrator. It's a challenge and it will be just as easy to fail as to succeed.'

To read the entire ' Why We Should Make Less Proft ' speech see below.

tagged as:

Europe, Media

Context

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Finns are perhaps the world's greatest athletes, ranked 1st at Summer Olympics and 3rd in the Winter Games.

Region : Europe

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