Asians Keen on Ad-supported Content

06/03/2007

A survey by MindShare Asia Pacific Insights across the Asia Pacific region shows a strong demand for advertising-supported content and mobile music.

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A survey by MindShare Asia Pacific Insights across the Asia Pacific region shows a strong demand for advertising-supported content and mobile music.

The survey found that 28% of respondents were interested in paying US$1 to download a 30-minute television show, accompanied by advertising. When offered new movies supported by advertising for the same price, even more respondents (62%) said they would be willing to pay for online downloads.

Advertising TokyoThe survey also offered the option to pay US$2 to buy the same content without advertising, but fewer respondents were willing to pay for TV shows (20%) or movies (53%) at the higher price, suggesting that Asian audiences would welcome advertising messages that subsidise the cost of online content downloads.

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tagged as:

Mobile, TV, Asia Pacific

Context

People in the UK normally change their mobile phone every 10 months.

Media : Mobile

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

2.25 billion TV ads are watched every day in UK.

Media : TV

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