Asia – The View from the Top

10/11/2006

Asia is expected to nudge past Western Europe to become the second-largest advertising region in the world this year.

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Asia is expected to nudge past Western Europe to become the second-largest advertising region in the world this year. All of Asia's key markets have their weaknesses, from the media censorship and transitional tensions of China to the drastic infrastructural deficiencies of India. But barring disasters - and possibly in spite of them - Asia's aggregated momentum is universally projected to carry through for the foreseeable future, bumpy though the ride may occasionally be.

Hong Kong Sky Plaza Sir Martin Sorrell, Chief Executive, WPP Group, says: “You ignore these countries at your peril.” He also added that the “2008 Beijing Olympics certainly are not just a sporting event, it is a major political, social and economic event, and no self-respecting Western brand, internal Chinese brand or Chinese company trying to build its business in the West, would miss out on this.”

 

tagged as:

Asia Pacific, Media

Context

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

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