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The Agency has been working with this client on strategic planning for three years. By the results of the tender for strategic planning of the major Russian telecom operator "MobileTelesystems" the winner is Mindshare Russia.

The agency has been successfully working with MTS on this field already for three years. This year the tender project was worked out by the new Mindshare team - with Anton Kopytov, Partner, Strategy, Invention and Development, and Natalya Panteleeva, Business Planning Director.  Within the new contract Mindshare Russia will provide MTS with strategic, communication and tactical planning, econometric modeling and ROI analysis, and also consultancy on media planning. 

Evgenia Churbanova, MTS marketing director, said: «The key goal of this tender was to find new approaches for business solutions and effective control of media investments. Mindshare was presented by a new team which could offer a new view on strategic planning and effective implementation of our three years groundwork. These two key factors made our choice».
 
«This is a great result for the new management team in place at Mindshare Russia. We are very proud to have been reappointed as MTS strategic partner. It is a great emphasis of Mindshare's planning, thinking and innovation credentials. MTS is a forward thinking, technological client every agency wants to work with. We look forward to them challenging us to develop and improve our product even further», - said  Glyn Hughes, CEO Mindshare Group Russia.