Mindshare Worldwide has appointed Greg Brooks to the new role of Global Marketing Director to promote the creative credentials of the agency’s 5,000 plus employees across 112 offices.
Mindshare’s focus is on innovation, data and technology, delivered through a unique global network that shares an unconventional attitude. This is summed up as Mindshare’s Original Thinking. Mindshare’s appointment of Brooks as Global Marketing Director continues this approach.
Nick Emery, CEO of Mindshare Worldwide said: “The creation of the Global Marketing Director role is the next stage in the development of Mindshare’s strategy to showcase work from our diverse and talented teams to inspire and encourage others to greater heights for our clients. Greg’s appointment will help us to maintain and extend our reputation for creating original and exciting work for our clients across the world.”
Brooks has been tasked with providing the Mindshare global network with the strategy, tools and platforms to showcase the agency’s Original Thinking. His remit will cover all territories, working with existing regional marketing leads and global teams and will cover all communication channels.
Brooks joins from C Squared, the organiser of the Festival of Media, where he was Content Strategy Director overseeing all editorial output of the company. At C Squared, Brooks was part of the team that grew the first 2007 Festival of Media event into a multi-million pound brand comprising three events spanning Asia, Latin America and a global event based in Europe. Prior to this he was a trends consultant working for clients including McDonald's, Ofcom, BSkyB, and Google on the future use of consumer technology and a nationally published journalist in the UK. He has also authored five books in the Dummies series: Dummies' Guide to Digital Marketing, Marketing for Dummies - Editions 1-3 and Marketing Kit for Dummies. He takes up the new role with immediate effect.