Mindshare highly commended at annual M&M Awards in London

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Mindshare was Highly Commended in ‘The International Integration Award' category at the 20th annual M&M Awards (10th September) for its work on the ‘HSBC: Banking Without Boundaries - Redefining Premium Banking' campaign. The agency, which worked alongside JWT/RMG London and Cunning on the campaign beat three entries from MediaCom to the Highly Commended spot, but just failed to overhaul category winner Amsterdam Worldwide.

The judges felt that with all that is going on with the banking sector it was important that HSBC was Highly Commended in this category and the agency team involved were pleased to receive their award from comedian Hugh Dennis and Michael Dwan, director of creative solutions for the EMEA region at Microsoft Advertising.

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