Advertising Age Interview with New Mindshare NA CEO, Antony Young

04/01/2012

Five Questions With Mindshare CEO Antony Young. Not All Agencies Are the Same, According to This Industry Veteran

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After a 15-year career at Publicis Groupe, where his specialty was importing and exporting global insights and new business, Antony Young last fall joined a longtime competitor: WPP's Mindshare.

Mr. Young served in various roles at Publicis' ZenithOptimedia, including CEO of the Asia Network, where he helped launch and oversee Zenith China. Before that, he was regional media director for Saatchi & Saatchi, where he led media-planning duties for Procter & Gamble in Asia. Most recently, he was CEO of Publicis' Optimedia in the U.S.

Mr. Young, who officially succeeded Phil Cowdell as chief of Mindshare in September, talked to Ad Age about the move and the changes he plans to make. Don't expect any deals, though. Mr. Young says he's out to build, not buy.

Read entire Q & A on  Advertising Age's Web site here.

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