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Nike Zoom - Quick is Deadly!
For three weeks Nike set up an urban race in which consumers could participate to win a new pair of the Zoom high performance shoes. The Bluetooth-enabled race started at an illuminated outdoor site up to 400m from the store featuring a line up of 21 new Zoom shoes and ended at the Nike stores. The fastest runner was given a pair of new Zooms and got their name placed in the illuminated site.
Rexteen creates a virtual sanctuary
Rexona launched its teen range 'Rexteen' and need to engage a target group with notoriously short attention spans. They partnered with Friendster to create a branded 'Room Makeover' widget.
Everest: Beyond the Limit
Two climbers spent two weeks living, eating and sleeping on a 7.2 metre platform extending from a billboard advertising the Discovery Channel’s new series called ‘Everest: Beyond the Limit’.

Title	Relatedness score
News MindShare Norway win Norsk Tipping businesstags: Europe, Gambling and lottery	0
Case study Rexteen creates a virtual sanctuarytags: Communities, Online Digital, Asia Pacific	0
News Mindshare Interaction awarded US Silver Agency of the Yeartags: Online Digital, North America, Media, Interaction	0
In our opinion Double Standardstags: Asia Pacific, Media	0
News MindShare tops industry survey for third year runningtags: Asia Pacific, Marketing and PR, Media	0
In our opinion Economic boom has complemented the advertising industrytags: Online Digital, Middle East And Africa, Media	0
News MindShare gets lion's share of medals at Goa Fest 2008tags: Lenovo, Unilever, Asia Pacific, Media	0
News MindShare Entertainment and Unilever create new MTV mini-series.tags: Unilever, Branded Content, North America, Personal Care, Performance	0
News We are restructuringtags: Global, Marketing and PR, Media	0
News American Family Insurance Awards Business to MindSharetags: North America	0
News MindShare UK hired for Labour Party election battletags: Europe, Government	0
News MindShare Sweden given Superbrand statustags: Europe, Marketing and PR, Media	0
In our opinion Searching Questionstags: Online Digital, Asia Pacific, Media, ATG	0
News MindShare Norway wins Gullblyanten awardtags: Volvo, Outdoor, Automotive	0
News Rexona widget debuts on friendster.comtags: Unilever, Communities, Online Digital, Asia Pacific, Interaction	0

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