The total area of Australia’s coral reefs is greater than the total area of some 130 individual countries.
Sector : Travel
Two climbers spent two weeks living, eating and sleeping on a 7.2 metre platform extending from a billboard advertising the Discovery Channel’s new series called ‘Everest: Beyond the Limit’.
We were asked to position Northwest Airlines (NWA), the largest foreign airline in Japan, as a technology leader and to collect email addresses of their target market. We took advantage of the innovative ‘QR code’, developed in Japan, to do this.