For three weeks Nike set up an urban race in which consumers could participate to win a new pair of the Zoom high performance shoes. The Bluetooth-enabled race started at an illuminated outdoor site up to 400m from the store featuring a line up of 21 new Zoom shoes and ended at the Nike stores. The fastest runner was given a pair of new Zooms and got their name placed in the illuminated site.
Nike wanted to challenge Adidas' no 1 position in the German market. They used Bayern Munich player Frank Ribery to promote and wear Nike boots on Adidas home turf.
Our brief was to bring back ‘the magic of cola’ and re-establish a thirst for Pepsi. MindShare created a catchy consumer one-liner: ‘Oye Bubbly’ and needed to ensure that it was all-pervasive, irreverent and youthful.
Nike Zoom - Quick is Deadly!
King Ribery
Oye Bubbly
World Cup will spark spending shift to digital media