Raised cholesterol affects 2 in every 3 UK adults. The challenge was to cut through the wall of ignorance surrounding the subject to make Flora pro.activ the preventative solution.
Winters in Taiwan are cold and humid with flu affecting many people. Our challenge was to remind cold sufferers during the ‘cold season’ that Panadol Cold Extra is the best choice.
Diabetes is India’s growing silent killer disease. Busy urban lifestyles means even a simple medical test is seen as too time-consuming. We pioneered the use of mobile phones to deliver the diabetes risk assessment in a matter of minutes.