Knorr wanted to raise awareness about their range of health conscious, vibrant and natural soups. The advert appeared during a commercial break in colour....when all the other adverts appeared in black and white.
Raised cholesterol affects 2 in every 3 UK adults. The challenge was to cut through the wall of ignorance surrounding the subject to make Flora pro.activ the preventative solution.
Teens are constantly looking for the ‘next best thing’, including new forms and flavours of gum. MindShare needed to gain deeper insight about them so we could encourage them to buy Wrigley’s Juicy Fruit.