AMF pension invited people to MMS a picture of themselves and in return they would be sent a picture of how they might look when they are 70! A staggering 322 946 pictures were sent via MMS, exceeding their goal by 546%.
HSBC needed to connect with a wider audience on a more personal level to embed themselves as truly relevant to individuals. The solution was to dramatise HSBC’s belief that 'differences create value' in a distinctive and emotionally engaging way; one that sparked conversation and debate.
Diabetes is India’s growing silent killer disease. Busy urban lifestyles means even a simple medical test is seen as too time-consuming. We pioneered the use of mobile phones to deliver the diabetes risk assessment in a matter of minutes.