Finance

In September 2005, HSBC was voted 'Global Bank of the Year' by The Banker for the fourth consecutive year.

Case studies

AMF Pension - What would you look like when you turn 70?
AMF pension invited people to MMS a picture of themselves and in return they would be sent a picture of how they might look when they are 70! A staggering 322 946 pictures were sent via MMS, exceeding their goal by 546%.
yourpointofview.com
HSBC needed to connect with a wider audience on a more personal level to embed themselves as truly relevant to individuals. The solution was to dramatise HSBC’s belief that 'differences create value' in a distinctive and emotionally engaging way; one that sparked conversation and debate.
Mobile test saves time and lives in India
Diabetes is India’s growing silent killer disease. Busy urban lifestyles means even a simple medical test is seen as too time-consuming. We pioneered the use of mobile phones to deliver the diabetes risk assessment in a matter of minutes.