Entertainment

Going to the movies, is the #1 leisure activity among adults.

Case studies

Virgin Mobile - "Think Hatke" - "Think Differently"!
A “live” Bollywood film as a brand launch vehicle! In a market with significant mobile network players, a "Hatke" or "Different" approach was needed to launch Virgin Mobile and to cut through to the Indian Youth target. Research revealed that the Indian Youth has a fascination for Bollywood and celebrities. The team in India planned the launch around the world's first “live shoot and broadcast” of a Bollywood flick!
Motorstorm
SPS wanted to raise awareness of its new rally racing game 'Motorstorm'. They integrated rear view and wing mirrors displaying scenes from the game into motorsport programmes in the exact place you would the real mirrors to be.
Everest: Beyond the Limit
Two climbers spent two weeks living, eating and sleeping on a 7.2 metre platform extending from a billboard advertising the Discovery Channel’s new series called ‘Everest: Beyond the Limit’.