A “live” Bollywood film as a brand launch vehicle!
In a market with significant mobile network players, a "Hatke" or "Different" approach was needed to launch Virgin Mobile and to cut through to the Indian Youth target. Research revealed that the Indian Youth has a fascination for Bollywood and celebrities. The team in India planned the launch around the world's first “live shoot and broadcast” of a Bollywood flick!
SPS wanted to raise awareness of its new rally racing game 'Motorstorm'. They integrated rear view and wing mirrors displaying scenes from the game into motorsport programmes in the exact place you would the real mirrors to be.