Wafer 'X', a market leader in Indonesia was looking to tap into the youth market by moving away from the conventional TV commercial. MindShare Insights evaluated the effectiveness of sponsoring high profile programmes as an alternative.
Ford wanted to surprise consumers, shifting its perception as ‘reliable, boring and lacking excitement’ to a more stylish and likeable brand. Mindshare placed the new Mondeo in the latest Bond film release, Casino Royale, enabling Ford to achieve its objective by using Bond’s attributes of excitement, dynamism, style and glamour.
It was a World Cup year and leading deodorant Rexona/Sure wanted to engage men with the new 'Rexona for Men' Sport range, without getting lost in all the other football-related noise. We knew that we needed to tap into their passion for the game to get the message across.
Life on Board was a series of short documentaries portraying conversations between two interesting people who share their amazing life stories, while on a journey in a Volvo car.
Land Rover wanted to build its brand, generate leads and increase loyalty in an over-targeted automotive market. MindShare's response was to create Go Beyond TV, a broadband TV station about people who go beyond their personal boundaries to incredible experiences, places, and events.
Unilever needed a communication activity that would help grow Degree for Men faster than the antiperspirant/deodorant category, and increase the brand’s relevancy with men. Degree partnered with 24 to create online webisodes created by MindShare Performance/Entertainment.
Advertisers need to focus their creative and media agencies on delivering their messages to the right customers through the right channels - rather than on staying within their agencies' comfort zone.
Find out what Alan Wilson, Managing Director Advanced Techniques Group MindShare, and Tina Kaye, Freelance Strategic Planner, have to say on Media.
Technological advancements in
communications have changed the landscape of the industry. Peter Tortorici looks at how
brands must evolve their messages to create branded entertainment to stimulate and engage
the latest generation of consumers.
Dove Calming Night
Indonesian Idol
Casino Royale
Latest MindShare Showreel
Rexona Fans United
Life on Board
Go Beyond 
'The Rookie'
Making your media work
Killer Content
The Future of Branded Content 