Case studies

• Dove Calming Night

  Branded Hollywood-standard mini-movies tap into iconic TV programmes to convey Dove’s new night time beauty message to American mums.

• Indonesian Idol

  Wafer 'X', a market leader in Indonesia was looking to tap into the youth market by moving away from the conventional TV commercial. MindShare Insights evaluated the effectiveness of sponsoring high profile programmes as an alternative.

• Casino Royale

  Ford wanted to surprise consumers, shifting its perception as ‘reliable, boring and lacking excitement’ to a more stylish and likeable brand. Mindshare placed the new Mondeo in the latest Bond film release, Casino Royale, enabling Ford to achieve its objective by using Bond’s attributes of excitement, dynamism, style and glamour.

• Rexona Fans United

  It was a World Cup year and leading deodorant Rexona/Sure wanted to engage men with the new 'Rexona for Men' Sport range, without getting lost in all the other football-related noise. We knew that we needed to tap into their passion for the game to get the message across.

• Life on Board

  Life on Board was a series of short documentaries portraying conversations between two interesting people who share their amazing life stories, while on a journey in a Volvo car.

• Go Beyond

  Land Rover wanted to build its brand, generate leads and increase loyalty in an over-targeted automotive market. MindShare's response was to create Go Beyond TV, a broadband TV station about people who go beyond their personal boundaries to incredible experiences, places, and events.

• 'The Rookie'

  Unilever needed a communication activity that would help grow Degree for Men faster than the antiperspirant/deodorant category, and increase the brand’s relevancy with men. Degree partnered with 24 to create online webisodes created by MindShare Performance/Entertainment.