Case studies

• Knorr - Eat Colour

  Knorr wanted to raise awareness about their range of health conscious, vibrant and natural soups. The advert appeared during a commercial break in colour....when all the other adverts appeared in black and white.

• OMO – Dirt is Good – Outside Play Foundation

  Unilever brand Omo and the Outside Play Foundation commisioned bespoke research that showed that children are playing outside less. A campaign by Mindshare was developed to highligh the importance of outside play and to inspire parents and children into action.

• Testing the Nation's hearts

  Raised cholesterol affects 2 in every 3 UK adults. The challenge was to cut through the wall of ignorance surrounding the subject to make Flora pro.activ the preventative solution.

• Ben & Jerry’s in Second Life

  Ben & Jerry's enter the 3D 'metaverse' with an engaging eco-friendly island location in Second Life. Is this the future for brands?

• Dove Calming Night

  Branded Hollywood-standard mini-movies tap into iconic TV programmes to convey Dove’s new night time beauty message to American mums.

• Rexona Fans United

  It was a World Cup year and leading deodorant Rexona/Sure wanted to engage men with the new 'Rexona for Men' Sport range, without getting lost in all the other football-related noise. We knew that we needed to tap into their passion for the game to get the message across.

• Clean Lifebuoy message in a dirty place

  Lifebuoy soap has used the message, ‘protects effectively against germs’ for many years. However, research showed most Vietnamese people believe washing their hands with water alone is enough to combat germs. MindShare needed to communicate the Lifebuoy message and get people to start washing their hands with Lifebuoy soap.

• 'The Rookie'

  Unilever needed a communication activity that would help grow Degree for Men faster than the antiperspirant/deodorant category, and increase the brand’s relevancy with men. Degree partnered with 24 to create online webisodes created by MindShare Performance/Entertainment.