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Angels fall to earth summoned by the scent of new Lynx Excite. But they’re locked away behind a TV screen. So we brought them to life by developing a new bespoke digital screen technology, providing a unique augmented reality experience.
Two weekends; two huge digital screens; two of the UK’s busiest train stations.
300,000 guys got up close and personal with Lynx Angels, and they shared it.
1.2m YouTube views, 250,000 Facebook Likes and loads of media attention.
The most successful variant launch in Lynx’s history, increasing Lynx sales by 18%.