Latest Case Studies

• Dove Calming Night

  Unilever: North America

  Branded Hollywood-standard mini-movies tap into iconic TV programmes to convey Dove’s new night time beauty message to American mums.

• yourpointofview.com

  HSBC: Global

  HSBC needed to connect with a wider audience on a more personal level to embed themselves as truly relevant to individuals. The solution was to dramatise HSBC’s belief that 'differences create value' in a distinctive and emotionally engaging way; one that sparked conversation and debate.

• Guitar Hero 2

  Sony: Europe

  MindShare went beyond the role of the traditional ‘media’ agency, creating a unique promotion on MTV and in the absence of a creative agency, created a number of viral films, from concept to production that engaged consumers and drove traffic to the promotion.

• 'The Rookie'

  Unilever: United States

  Unilever needed a communication activity that would help grow Degree for Men faster than the antiperspirant/deodorant category, and increase the brand’s relevancy with men. Degree partnered with 24 to create online webisodes created by MindShare Performance/Entertainment.

• Clean Lifebuoy message in a dirty place

  Unilever: Vietnam

  Lifebuoy soap has used the message, ‘protects effectively against germs’ for many years. However, research showed most Vietnamese people believe washing their hands with water alone is enough to combat germs. MindShare needed to communicate the Lifebuoy message and get people to start washing their hands with Lifebuoy soap.

• QR code

  North West Airlines: Japan

  We were asked to position Northwest Airlines (NWA), the largest foreign airline in Japan, as a technology leader and to collect email addresses of their target market. We took advantage of the innovative ‘QR code’, developed in Japan, to do this.

• [U]-by-Kotex

  Kimberly-Clark: Australia

  Being seen with a tampon is still something young woman get embarrassed about. Kotex wanted to be the brand they were proud to have fall out of their handbag.

• Embarassing Sneeze

  GlaxoSmithKline Beecham: Taiwan

  Winters in Taiwan are cold and humid with flu affecting many people. Our challenge was to remind cold sufferers during the ‘cold season’ that Panadol Cold Extra is the best choice.

• Juicy Fruit Street Talk

  Wrigley: North America

  Teens are constantly looking for the ‘next best thing’, including new forms and flavours of gum. MindShare needed to gain deeper insight about them so we could encourage them to buy Wrigley’s Juicy Fruit.

• Indonesian Idol

  Wafer X: Indonesia

  Wafer 'X', a market leader in Indonesia was looking to tap into the youth market by moving away from the conventional TV commercial. MindShare Insights evaluated the effectiveness of sponsoring high profile programmes as an alternative.

• Marketing data at your fingertips

  Motorola: Global

  Motorola wanted to ensure smooth knowledge transfer across their business. They employed MindShare ATG to build a knowledge management system to hasten and improve information sharing and feed decision making through-out their business.

• Maximising marketing impact

  Motorola: Worldwide

  Motorola looked to MindShare ATG to help them provide a structure to aid them with optimally allocating marketing budget across multiple geographies

• Mobile test saves time and lives in India

  ICICI: India

  Diabetes is India’s growing silent killer disease. Busy urban lifestyles means even a simple medical test is seen as too time-consuming. We pioneered the use of mobile phones to deliver the diabetes risk assessment in a matter of minutes.

• Go Beyond

  Land Rover: Global

  Land Rover wanted to build its brand, generate leads and increase loyalty in an over-targeted automotive market. MindShare's response was to create Go Beyond TV, a broadband TV station about people who go beyond their personal boundaries to incredible experiences, places, and events.

• In the Motherhood

  Unilever: United States

  Mothers are a key market for both telecoms and consumer goods brands. The challenge was to create stand-out in this competitve market. MindShare created a pioneering series of web films by mothers about mothers.

• Hot Horlicks meets the Ice Age

  GSK: India

  Indian kids had a long-standing perception of Horlicks as a hot drink. Our challenge was to break the summer sales dip of Horlicks by promoting its chocolate variant, Chocolate Horlicks, as a fun chilled drink.

• Casino Royale

  Ford: Europe

  Ford wanted to surprise consumers, shifting its perception as ‘reliable, boring and lacking excitement’ to a more stylish and likeable brand. Mindshare placed the new Mondeo in the latest Bond film release, Casino Royale, enabling Ford to achieve its objective by using Bond’s attributes of excitement, dynamism, style and glamour.