News

Digital POV: #DMEXCO2016

Digital POV: #DMEXCO2016

News | Publiziert 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Digital POV: Adblock Plus selling ads

Digital POV: Adblock Plus selling ads

News | Publiziert 19th September 2016

Eyeo (owners of Adblock Plus) announced yesterday at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.

Neuer Head of Digital: Anja Däumigen

Neuer Head of Digital: Anja Däumigen

News | Publiziert 16th September 2016

Anja Däumigen kommt als neuer Head of Digital zu Mindshare Schweiz: „Wir freuen uns, dass wir am 13. September 2016 Frau Anja Däumigen bei Mindshare Zürich begrüssen durften“, teilte Xavier Reynaud CEO der Zürcher GroupM-Agentur am Mittwoch mit.

Digital POV: iPhone 7

Digital POV: iPhone 7

News | Publiziert 8th September 2016

Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year anniversary of the iPhone next year, rumors were right that iPhone updates would be mostly aesthetic but these updates have major.

Digital POV: Facebook launches Lifestage

Digital POV: Facebook launches Lifestage

News | Publiziert 1st September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Digital POV: Pinterest Promoted Videos

Digital POV: Pinterest Promoted Videos

News | Publiziert 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

Digital POV: Instagram Stories

Digital POV: Instagram Stories

News | Publiziert 12th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Digital POV: Spotify Programmatic Offering

Digital POV: Spotify Programmatic Offering

News | Publiziert 29th July 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace deals.This allows ad buyers to tap into what they know about users using the same 1st and 3rd party data they use across other platforms in order to serve them messaging in unique audio ad formats.

Digital POV: Pokémon GO

Digital POV: Pokémon GO

News | Publiziert 14th July 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users. More surprisingly, released less than a week ago, users are spending more time in the game than on Snapchat, Instagram, and WhatsApp.

Digital POV: Twitter - Emoji Targeting and Stickers

Digital POV: Twitter - Emoji Targeting and Stickers

News | Publiziert 12th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

MINDSHARE ON 5/16

MINDSHARE ON 5/16

News | Publiziert 23rd June 2016

Einige entscheidende Trends treiben die Weiterentwicklung des Internet of Things (IoT): die zunehmende Mobil-Durchdringung, schnellere und leistungsstärkere Computer-Technologie, geringere Hardware-Kosten und bessere Sicherheitsprotokolle. Über alle Branchen hinweg forciert dies alles die Vernetzung von Menschen, Geräten und Informationen.

Digital POV: Facebook Expands Audience Network

Digital POV: Facebook Expands Audience Network

News | Publiziert 14th June 2016

Facebook is set to expand the scope of the audience it can reach through its Audience Network.

Media Talents Awards 2016

Media Talents Awards 2016

News | Publiziert 3rd May 2016

Der Media Talents Award ist die Schweizer Auszeichnung für herausragende Mediaplanung. 15 Mediaplanerinnen und -planer aus diversen Mediaagenturen nahmen die Herausforderung an.

MINDSHARE ON 4/16

MINDSHARE ON 4/16

News | Publiziert 28th April 2016

Nach jahrzehntelangem Hype um Virtual Reality (VR) und Augmented Reality (AR) hat die Technologie jetzt einen Punkt erreicht, an dem rentable Produkte auf dem Markt sind, die dem Konsumenten erlauben, in das Medium einzutauchen.

Digital POV: Capturing Attention with Captioning Facebook Video

Digital POV: Capturing Attention with Captioning ...

News | Publiziert 7th April 2016

Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.

MINDSHARE ON 3/16

MINDSHARE ON 3/16

News | Publiziert 18th February 2016

Wir erleben momentan, dass die Menschen nach Jahren des öffentlichen Teilens und der Transparenz in den Sozialen Netzwerken wieder verstärkt Wert auf Intimität, Privatheit und anonyme Möglichkeiten der Kommunikation legen – und damit einen Boom der Messaging Apps auslösten.

Digital POV: Apple iAd Closure

Digital POV: Apple iAd Closure

News | Publiziert 28th January 2016

Apple has announced that it is closing its iAd App network with effect from June 30th 2016. Apple’s focus will shift to developing marketing platform technologies for publishers, rather than having an ad sales team and service and all of the iAd sales, account management and creative teams are being made redundant.

Digital POV: Twitter Gets Conversational

Digital POV: Twitter Gets Conversational

News | Publiziert 21st January 2016

Twitter have recently been rolling out an array of new products to make the platform seem more conversational.

MINDSHARE ON 2/15

MINDSHARE ON 2/15

News | Publiziert 10th December 2015

Von Jahr zu Jahr verbringen die Menschen immer mehr Zeit auf ihren mobilen Devices. Viele Unternehmen haben noch nicht entschieden, welchen Kanal sie brauchen: eine separate mobile Website, eine App oder beides. Sowohl die Einschätzung der entstehenden Kosten als auch der möglichen Vorteile fällt schwer.

MINDSHARE ON 1/15

MINDSHARE ON 1/15

News | Publiziert 24th November 2015

Obwohl die breite Nutzung der mobilen Geldbörse noch weit entfernt ist, zeigt die Forschung, dass der Einsatz von Smartphones im Zahlungsverkehr stetig zunehmen wird.

Zeigen 41 - 60 von 71 Resultat