DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.
Eyeo (owners of Adblock Plus) announced yesterday at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.
Anja Däumigen kommt als neuer Head of Digital zu Mindshare Schweiz: „Wir freuen uns, dass wir am 13. September 2016 Frau Anja Däumigen bei Mindshare Zürich begrüssen durften“, teilte Xavier Reynaud CEO der Zürcher GroupM-Agentur am Mittwoch mit.
Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year anniversary of the iPhone next year, rumors were right that iPhone updates would be mostly aesthetic but these updates have major.
Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.
Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.
Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.
Spotify’s mobile audio ad inventory is now available programmatically through private marketplace deals.This allows ad buyers to tap into what they know about users using the same 1st and 3rd party data they use across other platforms in order to serve them messaging in unique audio ad formats.
Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users. More surprisingly, released less than a week ago, users are spending more time in the game than on Snapchat, Instagram, and WhatsApp.
Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.
Einige entscheidende Trends treiben die Weiterentwicklung des Internet of Things (IoT): die zunehmende Mobil-Durchdringung, schnellere und leistungsstärkere Computer-Technologie, geringere Hardware-Kosten und bessere Sicherheitsprotokolle. Über alle Branchen hinweg forciert dies alles die Vernetzung von Menschen, Geräten und Informationen.
Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.
Wir erleben momentan, dass die Menschen nach Jahren des öffentlichen Teilens und der Transparenz in den Sozialen Netzwerken wieder verstärkt Wert auf Intimität, Privatheit und anonyme Möglichkeiten der Kommunikation legen – und damit einen Boom der Messaging Apps auslösten.
Apple has announced that it is closing its iAd App network with effect from June 30th 2016. Apple’s focus will shift to developing marketing platform technologies for publishers, rather than having an ad sales team and service and all of the iAd sales, account management and creative teams are being made redundant.
Von Jahr zu Jahr verbringen die Menschen immer mehr Zeit auf ihren mobilen Devices. Viele Unternehmen haben noch nicht entschieden, welchen Kanal sie brauchen: eine separate mobile Website, eine App oder beides. Sowohl die Einschätzung der entstehenden Kosten als auch der möglichen Vorteile fällt schwer.
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