News

DIGITAL DMEXCO 2017

DIGITAL DMEXCO 2017

News | Publiziert 18th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

DIGITAL POV: New LinkedIn Audience Network

DIGITAL POV: New LinkedIn Audience Network

News | Publiziert 12th September 2017

Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.

Mindshare launches ANNA

Mindshare launches ANNA

News | Publiziert 4th September 2017

Mindshare develops ‘ANNA’ to move clients from ‘programmatic’ to ‘progammable’ media - launching with AppNexus and Jivox.

Digital POV: Alexa and Cortana get chatty

Digital POV: Alexa and Cortana get chatty

News | Publiziert 4th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

DIGITAL POV: Google and Walmart Partner for e-commerce

DIGITAL POV: Google and Walmart Partner for e-commerce

News | Publiziert 29th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

DIGITAL POV: ‘Netflixisation’ of sports

DIGITAL POV: ‘Netflixisation’ of sports

News | Publiziert 21st August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

DIGITAL POV: Facebook Watch

DIGITAL POV: Facebook Watch

News | Publiziert 21st August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

Digital POV: Is Pinterest Becoming a Search Engine?

Digital POV: Is Pinterest Becoming a Search Engine?

News | Publiziert 9th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Digital-POV: Sizmek Acquires Rocket Fuel

Digital-POV: Sizmek Acquires Rocket Fuel

News | Publiziert 28th July 2017

Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.

Digital-POV: Q2 2017 Earnings

Digital-POV: Q2 2017 Earnings

News | Publiziert 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Digital-POV: Snapchat Publisher Ad Creation Tool

Digital-POV: Snapchat Publisher Ad Creation Tool

News | Publiziert 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

Digital-POV: Amazon Spark

Digital-POV: Amazon Spark

News | Publiziert 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

Digital-POV: New Facebook Messenger Ads

Digital-POV: New Facebook Messenger Ads

News | Publiziert 14th July 2017

Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Publiziert 11th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

Digital POV: Amazon Prime Day

Digital POV: Amazon Prime Day

News | Publiziert 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

Digital POV: Speak Easy Report

Digital POV: Speak Easy Report

News | Publiziert 27th June 2017

A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.

Digital POV: Google I/O 2017

Digital POV: Google I/O 2017

News | Publiziert 26th May 2017

The Third Wave is here and we are on the verge of something big – both for consumers and marketers. We are seeing advancements that will help us augment, simplify and enhance our lives. It’s vital to keep pace or you will fall behind, so wax up your board and go surf the waves with Google.

Digital POV: 2017 Digital Newfronts

Digital POV: 2017 Digital Newfronts

News | Publiziert 22nd May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

Digital POV: Ad Tech Players Partner For Shared Identity Matching

Digital POV: Ad Tech Players Partner For Shared Identity...

News | Publiziert 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

Digital POV: 2017 Q1 Results

Digital POV: 2017 Q1 Results

News | Publiziert 9th May 2017

Digital Point of View: The 2017 Q1 results are in, and here is our regular round-up.

Zeigen 1 - 20 von 71 Resultat