News

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Publiziert 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Publiziert 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Digital-POV: Google’s First Voice Activated Coupon

Digital-POV: Google’s First Voice Activated Coupon

News | Publiziert 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

Digital-POV: Google Acquires Tenor

Digital-POV: Google Acquires Tenor

News | Publiziert 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

News | Publiziert 23rd March 2018

Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.

Digital-POV: Google Launches Shopping Actions to Compete with Amazon

Digital-POV: Google Launches Shopping Actions to Compete...

News | Publiziert 23rd March 2018

Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.

Digital-POV: SXSW Interactive 2018

Digital-POV: SXSW Interactive 2018

News | Publiziert 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

Digital-POV: YouTube launches Information Cues

Digital-POV: YouTube launches Information Cues

News | Publiziert 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

Digital-POV: Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

Digital-POV: Mixed Reality Startup, Magic Leap Raises...

News | Publiziert 12th March 2018

Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.

Neue Spielregeln für Firmen und Facebook

Neue Spielregeln für Firmen und Facebook

News | Publiziert 7th March 2018

Der Newsfeed von Facebook orientiert sich künftig wieder mehr an privaten Nutzern – dies verkündete Facebook ohne einen Starttermin für die Änderungen zu nennen. Was bei Privatpersonen für Freude sorgt, löst bei Marketingabteilungen Unsicherheit aus.

Es gibt eine digitale Schere in der Schweiz

Es gibt eine digitale Schere in der Schweiz

News | Publiziert 5th March 2018

Es gibt eine digitale Schere in der Schweiz“ Mindshare Schweiz hat den Wandel von der klassischen hin zur Adaptive Medi-aagentur für digitale und klassische Medien erfolgreich gestaltet. Die in der ganzen Schweiz tätige Mindshare blickt nicht nur auf ein erfolgreiches 2017 zurück, sondern zieht eine positive Bilanz über die let

POV: 2018 Mobile World Congress: What You Need To Know

POV: 2018 Mobile World Congress: What You Need To Know

News | Publiziert 5th March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

POV: Spotify files for IPO

POV: Spotify files for IPO

News | Publiziert 5th March 2018

Mindshare Point of View: On Wednesday 28th February 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO).

POV: Google Launches AdSense Auto Ads

POV: Google Launches AdSense Auto Ads

News | Publiziert 26th February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

POV: Google's AMP Stories

POV: Google's AMP Stories

News | Publiziert 19th February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

POV: Quarterly Earnings Round Up

POV: Quarterly Earnings Round Up

News | Publiziert 5th February 2018

Mindshare Point of View: The recent quarterly earnings updates from FAAMG (Facebook, Apple, Amazon, Microsoft and Google). The race is now on to become the world’s first $1 trn brand.

POV: Snap and Twitter Results

POV: Snap and Twitter Results

News | Publiziert 13th February 2018

Mindshare Point of View: Both Twitter and Snap provided positive news for the industry and investors this week with a good round of Q4 results.

POV: Google’s Global Site Tag

POV: Google’s Global Site Tag

News | Publiziert 5th February 2018

Mindshare Point of View: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity

POV: Snapchat and Instagram Stories Updates

POV: Snapchat and Instagram Stories Updates

News | Publiziert 29th January 2018

Mindshare Point of View: The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.

POV: YouTube Brand Safety update

POV: YouTube Brand Safety update

News | Publiziert 22nd January 2018

Mindshare Point of View: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017.

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