News

Digital POV: CES 2017

Digital POV: CES 2017

News | Publiziert 16th January 2017

In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Digital POV: Amazon Go

Digital POV: Amazon Go

News | Publiziert 13th December 2016

No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

Digital POV: Facebook's Express Wi-Fi in India

Digital POV: Facebook's Express Wi-Fi in India

News | Publiziert 9th December 2016

Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet.

Digital POV: Are ads on Snapchat enough of w "Spectacle"?

Digital POV: Are ads on Snapchat enough of w "Spectacle"?

News | Publiziert 2nd December 2016

It was reported this week that Snapchat video ads are viewed for less than three seconds on average. This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.

Digital POV: Google Click To Message

Digital POV: Google Click To Message

News | Publiziert 1st November 2016

In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

Digital POV: The Coalition For Better Ads

Digital POV: The Coalition For Better Ads

News | Publiziert 30th September 2016

Publishers have always had to balance pleasing their audience with pleasing their advertisers. Too much advertising turns audiences away, too little means less revenue. Then there are the bad ads, the annoying and irritating, disruptive ones. To tackle this problem, GroupM is helping to form The Coalition for Better Ads.

MINDSHARE ON 6/16

MINDSHARE ON 6/16

News | Publiziert 29th September 2016

AI Chatbots beginnen gerade, sich als transformative Interaktionsart für Unternehmen und Marken zu entwickeln. Unter Chatbots verstehen wir vereinfacht Programme der Künstlichen Intelligenz (Artificial Intelligence/AI), die Konversationen mit Menschen über Chat-Interfaces ermöglichen

Digital POV: #DMEXCO2016

Digital POV: #DMEXCO2016

News | Publiziert 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Digital POV: Adblock Plus selling ads

Digital POV: Adblock Plus selling ads

News | Publiziert 19th September 2016

Eyeo (owners of Adblock Plus) announced yesterday at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.

Neuer Head of Digital: Anja Däumigen

Neuer Head of Digital: Anja Däumigen

News | Publiziert 16th September 2016

Anja Däumigen kommt als neuer Head of Digital zu Mindshare Schweiz: „Wir freuen uns, dass wir am 13. September 2016 Frau Anja Däumigen bei Mindshare Zürich begrüssen durften“, teilte Xavier Reynaud CEO der Zürcher GroupM-Agentur am Mittwoch mit.

Digital POV: iPhone 7

Digital POV: iPhone 7

News | Publiziert 8th September 2016

Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year anniversary of the iPhone next year, rumors were right that iPhone updates would be mostly aesthetic but these updates have major.

Digital POV: Facebook launches Lifestage

Digital POV: Facebook launches Lifestage

News | Publiziert 1st September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Digital POV: Pinterest Promoted Videos

Digital POV: Pinterest Promoted Videos

News | Publiziert 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

Digital POV: Instagram Stories

Digital POV: Instagram Stories

News | Publiziert 12th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Digital POV: Spotify Programmatic Offering

Digital POV: Spotify Programmatic Offering

News | Publiziert 29th July 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace deals.This allows ad buyers to tap into what they know about users using the same 1st and 3rd party data they use across other platforms in order to serve them messaging in unique audio ad formats.

Digital POV: Pokémon GO

Digital POV: Pokémon GO

News | Publiziert 14th July 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users. More surprisingly, released less than a week ago, users are spending more time in the game than on Snapchat, Instagram, and WhatsApp.

Digital POV: Twitter - Emoji Targeting and Stickers

Digital POV: Twitter - Emoji Targeting and Stickers

News | Publiziert 12th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

MINDSHARE ON 5/16

MINDSHARE ON 5/16

News | Publiziert 23rd June 2016

Einige entscheidende Trends treiben die Weiterentwicklung des Internet of Things (IoT): die zunehmende Mobil-Durchdringung, schnellere und leistungsstärkere Computer-Technologie, geringere Hardware-Kosten und bessere Sicherheitsprotokolle. Über alle Branchen hinweg forciert dies alles die Vernetzung von Menschen, Geräten und Informationen.

Digital POV: Facebook Expands Audience Network

Digital POV: Facebook Expands Audience Network

News | Publiziert 14th June 2016

Facebook is set to expand the scope of the audience it can reach through its Audience Network.

Media Talents Awards 2016

Media Talents Awards 2016

News | Publiziert 3rd May 2016

Der Media Talents Award ist die Schweizer Auszeichnung für herausragende Mediaplanung. 15 Mediaplanerinnen und -planer aus diversen Mediaagenturen nahmen die Herausforderung an.

Zeigen 1 - 20 von 37 Resultat