Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.
Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.
Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.
Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.
Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.
Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.
Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.
Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.
Der Newsfeed von Facebook orientiert sich künftig wieder mehr an privaten Nutzern – dies verkündete Facebook ohne einen Starttermin für die Änderungen zu nennen. Was bei Privatpersonen für Freude sorgt, löst bei Marketingabteilungen Unsicherheit aus.
Es gibt eine digitale Schere in der Schweiz“ Mindshare Schweiz hat den Wandel von der klassischen hin zur Adaptive Medi-aagentur für digitale und klassische Medien erfolgreich gestaltet. Die in der ganzen Schweiz tätige Mindshare blickt nicht nur auf ein erfolgreiches 2017 zurück, sondern zieht eine positive Bilanz über die let
Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.
Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.
This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.
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