News

Digital-POV: Snapchat Redesign

Digital-POV: Snapchat Redesign

News | Publiziert 5th December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Publiziert 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

Digital POV: Snap Audience Filter and Snap Pixel

Digital POV: Snap Audience Filter and Snap Pixel

News | Publiziert 20th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Publiziert 13th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

POV Facebook and Apple Results

POV Facebook and Apple Results

News | Publiziert 6th November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Digital POV: Twitter, Amazon and Alphabet Q3 Results

Digital POV: Twitter, Amazon and Alphabet Q3 Results

News | Publiziert 30th October 2017

Mindshare Point of View: Twitter, Amazon and Google (Alphabet) all posted latest results this week and you won’t believe what happened next…

Digital POV: Snap and NBC launch a new Content Studio Together

Digital POV: Snap and NBC launch a new Content Studio...

News | Publiziert 23rd October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

Digital-POV: Coalition for Better Ads - ad blocking

Digital-POV: Coalition for Better Ads - ad blocking

News | Publiziert 16th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Digital POV: Google Stamp, Snapchat Discovery and Facebook Stories

Digital POV: Google Stamp, Snapchat Discovery and...

News | Publiziert 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Digital-POV: YouTube Director Mix

Digital-POV: YouTube Director Mix

News | Publiziert 29th September 2017

Mindshare's Point of View: YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters.

POV: Advertising Week New York

POV: Advertising Week New York

News | Publiziert 29th September 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

Digital-POV: Apple iOS Update Safari Ad Blocking

Digital-POV: Apple iOS Update Safari Ad Blocking

News | Publiziert 25th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Publiziert 25th September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

DIGITAL DMEXCO 2017

DIGITAL DMEXCO 2017

News | Publiziert 18th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

DIGITAL POV: New LinkedIn Audience Network

DIGITAL POV: New LinkedIn Audience Network

News | Publiziert 12th September 2017

Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.

Mindshare launches ANNA

Mindshare launches ANNA

News | Publiziert 4th September 2017

Mindshare develops ‘ANNA’ to move clients from ‘programmatic’ to ‘progammable’ media - launching with AppNexus and Jivox.

Digital POV: Alexa and Cortana get chatty

Digital POV: Alexa and Cortana get chatty

News | Publiziert 4th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

DIGITAL POV: Google and Walmart Partner for e-commerce

DIGITAL POV: Google and Walmart Partner for e-commerce

News | Publiziert 29th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

DIGITAL POV: ‘Netflixisation’ of sports

DIGITAL POV: ‘Netflixisation’ of sports

News | Publiziert 21st August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

DIGITAL POV: Facebook Watch

DIGITAL POV: Facebook Watch

News | Publiziert 21st August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

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