News

Digital-POV: Coalition for Better Ads - ad blocking

Digital-POV: Coalition for Better Ads - ad blocking

News | Publiziert 16th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Digital POV: Google Stamp, Snapchat Discovery and Facebook Stories

Digital POV: Google Stamp, Snapchat Discovery and...

News | Publiziert 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Digital-POV: YouTube Director Mix

Digital-POV: YouTube Director Mix

News | Publiziert 29th September 2017

Mindshare's Point of View: YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters.

POV: Advertising Week New York

POV: Advertising Week New York

News | Publiziert 29th September 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

Digital-POV: Apple iOS Update Safari Ad Blocking

Digital-POV: Apple iOS Update Safari Ad Blocking

News | Publiziert 25th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Publiziert 25th September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

DIGITAL DMEXCO 2017

DIGITAL DMEXCO 2017

News | Publiziert 18th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

DIGITAL POV: New LinkedIn Audience Network

DIGITAL POV: New LinkedIn Audience Network

News | Publiziert 12th September 2017

Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.

Mindshare launches ANNA

Mindshare launches ANNA

News | Publiziert 4th September 2017

Mindshare develops ‘ANNA’ to move clients from ‘programmatic’ to ‘progammable’ media - launching with AppNexus and Jivox.

Digital POV: Alexa and Cortana get chatty

Digital POV: Alexa and Cortana get chatty

News | Publiziert 4th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

DIGITAL POV: Google and Walmart Partner for e-commerce

DIGITAL POV: Google and Walmart Partner for e-commerce

News | Publiziert 29th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

DIGITAL POV: ‘Netflixisation’ of sports

DIGITAL POV: ‘Netflixisation’ of sports

News | Publiziert 21st August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

DIGITAL POV: Facebook Watch

DIGITAL POV: Facebook Watch

News | Publiziert 21st August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

Digital POV: Is Pinterest Becoming a Search Engine?

Digital POV: Is Pinterest Becoming a Search Engine?

News | Publiziert 9th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Digital-POV: Sizmek Acquires Rocket Fuel

Digital-POV: Sizmek Acquires Rocket Fuel

News | Publiziert 28th July 2017

Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.

Digital-POV: Q2 2017 Earnings

Digital-POV: Q2 2017 Earnings

News | Publiziert 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Digital-POV: Snapchat Publisher Ad Creation Tool

Digital-POV: Snapchat Publisher Ad Creation Tool

News | Publiziert 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

Digital-POV: Amazon Spark

Digital-POV: Amazon Spark

News | Publiziert 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

Digital-POV: New Facebook Messenger Ads

Digital-POV: New Facebook Messenger Ads

News | Publiziert 14th July 2017

Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Publiziert 11th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

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