News

Digital POV: Google I/O 2017

Digital POV: Google I/O 2017

News | Publiziert 26th May 2017

The Third Wave is here and we are on the verge of something big – both for consumers and marketers. We are seeing advancements that will help us augment, simplify and enhance our lives. It’s vital to keep pace or you will fall behind, so wax up your board and go surf the waves with Google.

Digital POV: 2017 Digital Newfronts

Digital POV: 2017 Digital Newfronts

News | Publiziert 22nd May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

Digital POV: Ad Tech Players Partner For Shared Identity Matching

Digital POV: Ad Tech Players Partner For Shared Identity...

News | Publiziert 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

Digital POV: 2017 Q1 Results

Digital POV: 2017 Q1 Results

News | Publiziert 9th May 2017

Digital Point of View: The 2017 Q1 results are in, and here is our regular round-up.

Digital POV: Twitter loses NFL live streaming to Amazon

Digital POV: Twitter loses NFL live streaming to Amazon

News | Publiziert 11th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

POV digital: The Coalition for Better Ads

POV digital: The Coalition for Better Ads

News | Publiziert 30th March 2017

Point of View: This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles.

POV digital: Google changes Exact Match Keywords

POV digital: Google changes Exact Match Keywords

News | Publiziert 30th March 2017

Mindshare Point of View: Google has announced that further changes are being introduced to the way ‘exact match’ keyword targeting works in AdWords.

POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Publiziert 23rd March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

Digital POV: Sponsored Stories on Instagram

Digital POV: Sponsored Stories on Instagram

News | Publiziert 14th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

Digital POV: MWC 2017 Trends Prediction

Digital POV: MWC 2017 Trends Prediction

News | Publiziert 27th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

Digital POV: Starbucks Social Gifting Launches on WeChat

Digital POV: Starbucks Social Gifting Launches on WeChat

News | Publiziert 16th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

Digital POV: Search Targeting on Pinterest

Digital POV: Search Targeting on Pinterest

News | Publiziert 13th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

Digital POV: Quarterly Earnings Q4 2016

Digital POV: Quarterly Earnings Q4 2016

News | Publiziert 13th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

Mindshare Day 2017

Mindshare Day 2017

News | Publiziert 10th February 2017

Unser Mindshare Day 2017 findet am 15. Februar 2017 zum Thema Gender Equality statt.

Digital POV: Facebook Measurement Update

Digital POV: Facebook Measurement Update

News | Publiziert 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Digital POV: Snapchat & mDAR Measurement

Digital POV: Snapchat & mDAR Measurement

News | Publiziert 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

Digital POV: search targeting on youtube

Digital POV: search targeting on youtube

News | Publiziert 30th January 2017

Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.

Digital POV: CES 2017

Digital POV: CES 2017

News | Publiziert 16th January 2017

In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Digital POV: Amazon Go

Digital POV: Amazon Go

News | Publiziert 13th December 2016

No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

Digital POV: Facebook's Express Wi-Fi in India

Digital POV: Facebook's Express Wi-Fi in India

News | Publiziert 9th December 2016

Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet.

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