News

POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Publiziert 23rd March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

Digital POV: Sponsored Stories on Instagram

Digital POV: Sponsored Stories on Instagram

News | Publiziert 14th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

Digital POV: MWC 2017 Trends Prediction

Digital POV: MWC 2017 Trends Prediction

News | Publiziert 27th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

Digital POV: Starbucks Social Gifting Launches on WeChat

Digital POV: Starbucks Social Gifting Launches on WeChat

News | Publiziert 16th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

Digital POV: Search Targeting on Pinterest

Digital POV: Search Targeting on Pinterest

News | Publiziert 13th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

Digital POV: Quarterly Earnings Q4 2016

Digital POV: Quarterly Earnings Q4 2016

News | Publiziert 13th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

Mindshare Day 2017

Mindshare Day 2017

News | Publiziert 10th February 2017

Unser Mindshare Day 2017 findet am 15. Februar 2017 zum Thema Gender Equality statt.

Digital POV: Facebook Measurement Update

Digital POV: Facebook Measurement Update

News | Publiziert 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Digital POV: Snapchat & mDAR Measurement

Digital POV: Snapchat & mDAR Measurement

News | Publiziert 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

Digital POV: search targeting on youtube

Digital POV: search targeting on youtube

News | Publiziert 30th January 2017

Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.

Digital POV: CES 2017

Digital POV: CES 2017

News | Publiziert 16th January 2017

In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Digital POV: Amazon Go

Digital POV: Amazon Go

News | Publiziert 13th December 2016

No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

Digital POV: Facebook's Express Wi-Fi in India

Digital POV: Facebook's Express Wi-Fi in India

News | Publiziert 9th December 2016

Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet.

Digital POV: Are ads on Snapchat enough of w "Spectacle"?

Digital POV: Are ads on Snapchat enough of w "Spectacle"?

News | Publiziert 2nd December 2016

It was reported this week that Snapchat video ads are viewed for less than three seconds on average. This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.

Digital POV: Google Click To Message

Digital POV: Google Click To Message

News | Publiziert 1st November 2016

In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

Digital POV: The Coalition For Better Ads

Digital POV: The Coalition For Better Ads

News | Publiziert 30th September 2016

Publishers have always had to balance pleasing their audience with pleasing their advertisers. Too much advertising turns audiences away, too little means less revenue. Then there are the bad ads, the annoying and irritating, disruptive ones. To tackle this problem, GroupM is helping to form The Coalition for Better Ads.

MINDSHARE ON 6/16

MINDSHARE ON 6/16

News | Publiziert 29th September 2016

AI Chatbots beginnen gerade, sich als transformative Interaktionsart für Unternehmen und Marken zu entwickeln. Unter Chatbots verstehen wir vereinfacht Programme der Künstlichen Intelligenz (Artificial Intelligence/AI), die Konversationen mit Menschen über Chat-Interfaces ermöglichen

Digital POV: #DMEXCO2016

Digital POV: #DMEXCO2016

News | Publiziert 20th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Digital POV: Adblock Plus selling ads

Digital POV: Adblock Plus selling ads

News | Publiziert 19th September 2016

Eyeo (owners of Adblock Plus) announced yesterday at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.

Neuer Head of Digital: Anja Däumigen

Neuer Head of Digital: Anja Däumigen

News | Publiziert 16th September 2016

Anja Däumigen kommt als neuer Head of Digital zu Mindshare Schweiz: „Wir freuen uns, dass wir am 13. September 2016 Frau Anja Däumigen bei Mindshare Zürich begrüssen durften“, teilte Xavier Reynaud CEO der Zürcher GroupM-Agentur am Mittwoch mit.

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