Mindshare Point of View: The New York Times and other media are reporting that Amazon is set to launch an online video service that will feature advertising in order to make it available for free to consumers. The reports suggest the new service would be de-coupled from the existing $99 Prime Instant Video offering.
Mindshare Point of View: Mozilla’s popular Internet browser Firefox announced that it is transitioning to Yahoo as its default search engine over incumbent Google. The move marks yet another deal by Firefox with alternatives to Google, including new search engine partnerships with Yandex in Russia and Baidu in China.
Point of View: This week’s POV covers the news that Facebook is currently working on a new service called “Facebook at work”, which will allow users to create a work orientated social profile. With its 1.35 billion global users, this new service will certainly pose a threat to LinkedIn, who currently in comparison only have 332 million users.
Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.
Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?
Mindshare takes home a Gold and Silver for the Best Viral campaigns for Sunlight and Flora. They also win Silver in the Category of Best Content Marketing for the Dove campaign.
October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.
The Financial Mail AdFocus Awards have been an institution since 1990, recognising the best of South African communications. AdFocus acknowledges agencies, relationships and individuals across the communications spectrum. Mindshare was proud to win the 2014 Financial Mail Adfocus Media Agency of the Year award for the first time,
Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.
This month’s start-up profile covers aisle411 a company which specializes in enabling a digitally enhanced in-store experience through digitizing store inventory, product location and floor maps on customers’ mobile devices. Aisle411 boasts the ability to target potential customers with offers based on their current location
POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...
Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.
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