News

POV: Amazon's Video Ambitions

POV: Amazon's Video Ambitions

News | Posted 4th December 2014

Mindshare Point of View: The New York Times and other media are reporting that Amazon is set to launch an online video service that will feature advertising in order to make it available for free to consumers. The reports suggest the new service would be de-coupled from the existing $99 Prime Instant Video offering.

POV: Yahoo and Firefox

POV: Yahoo and Firefox

News | Posted 28th November 2014

Mindshare Point of View: Mozilla’s popular Internet browser Firefox announced that it is transitioning to Yahoo as its default search engine over incumbent Google. The move marks yet another deal by Firefox with alternatives to Google, including new search engine partnerships with Yandex in Russia and Baidu in China.

Nick Emery: "Lessons for a cynical West"

Nick Emery: "Lessons for a cynical West"

News | Posted 26th November 2014

Indonesia is a huge and tech-savvy market for brands foreign and domestic. It's a prize to be coveted by Western companies -- but also a model of how to collaborate without cynicism.

POV: Facebook at Work

POV: Facebook at Work

News | Posted 25th November 2014

Point of View: This week’s POV covers the news that Facebook is currently working on a new service called “Facebook at work”, which will allow users to create a work orientated social profile. With its 1.35 billion global users, this new service will certainly pose a threat to LinkedIn, who currently in comparison only have 332 million users.

POV: Yahoo acquires Brightroll

POV: Yahoo acquires Brightroll

News | Posted 18th November 2014

Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Nick Emery: "Global meets local in the ideal structure"

Nick Emery: "Global meets local in the ideal structure"

News | Posted 17th November 2014

International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.

Mindshare Australia Unlocks Native Advertising

Mindshare Australia Unlocks Native Advertising

News | Posted 12th November 2014

Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?

POV: Web Summit - Where The Tech World Meets

POV: Web Summit - Where The Tech World Meets

News | Posted 7th November 2014

Mindshare Point of View: Web Summit is only four years old, but has already grown from 400 people to 20,000 during that time and is now being spoken about as ‘the SXSW of Europe’.

POV: Snapchat Advertising

POV: Snapchat Advertising

News | Posted 3rd November 2014

Mindshare Point of View: Last week Snapchat, the mobile app enabling users to send each other pictures and videos that disappear after a few seconds, launched its advertising service with Universal Picture’s latest horror flick, Ouija.

Mindshare wins the Adfocus Media Agency of the Year Award

Mindshare wins the Adfocus Media Agency of the Year Award

News | Posted 27th October 2014

The Financial Mail AdFocus Awards have been an institution since 1990, recognising the best of South African communications. AdFocus acknowledges agencies, relationships and individuals across the communications spectrum. Mindshare was proud to win the 2014 Financial Mail Adfocus Media Agency of the Year award for the first time,

Mindshare SA wins gold and silvers at the New Generation Awards 2014

Mindshare SA wins gold and silvers at the New Generation...

News | Posted 27th October 2014

Mindshare takes home a Gold and Silver for the Best Viral campaigns for Sunlight and Flora. They also win Silver in the Category of Best Content Marketing for the Dove campaign.

GroupM and Unilever Push For Better Online Ad Viewability

GroupM and Unilever Push For Better Online Ad Viewability

News | Posted 27th October 2014

October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.

Mindshare leads Media Innovation Culture - Partnering With Beacon Technology Provider Footmarks

Mindshare leads Media Innovation Culture - Partnering...

News | Posted 23rd October 2014

Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.

POV: Mindshare Digital Start-Up Profile

POV: Mindshare Digital Start-Up Profile

News | Posted 17th October 2014

This month’s start-up profile covers aisle411 a company which specializes in enabling a digitally enhanced in-store experience through digitizing store inventory, product location and floor maps on customers’ mobile devices. Aisle411 boasts the ability to target potential customers with offers based on their current location

POV: Twitter Ad Control

POV: Twitter Ad Control

News | Posted 16th October 2014

Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.

POV: Ello

POV: Ello

News | Posted 16th October 2014

POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...

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