Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.
Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.
Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.
Baví ťa marketing, práca s číslami a dátami? Ovládaš Excel a PowerPoint minimálne na pokročilej úrovni? Plynulý ústny a písomný prejav v anglickom jazyku je výhodou. Nepotrebujeme skúsenosti, ale chuť pracovať a rozvíjať sa v medzinárodnej mediálnej agentúre, v perfektne fungujúcom kolektíve. Prax v mediálnej agentúre je bonusom, ale nie...
Mindshare Point of View: A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.
Ak máš aspoň rok skúsenosti v oblasti plánovania a realizácie digitálnych kampaní a páčilo by sa ti pracovať v mladom kolektíve, kde nadobudneš nové vedomosti z oblasti online marketingu a každý deň zažiješ kopec srandy, tak toto je pozícia pre teba. Stačí poslať CV na firstname.lastname@example.org a pokiaľ nás zaujmeš, určite sa ti ozveme!
Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.
Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.
Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.
Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.
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