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Hľadáme posilu do nášho digitálneho tímu!

Hľadáme posilu do nášho digitálneho tímu!

News | Poslané: 23rd June 2017

Ak máš aspoň rok skúsenosti v oblasti plánovania a realizácie digitálnych kampaní a páčilo by sa ti pracovať v mladom kolektíve, kde nadobudneš nové vedomosti z oblasti online marketingu a každý deň zažiješ kopec srandy, tak toto je pozícia pre teba. Stačí poslať CV na patrik.sabo@mindshareworld.com a pokiaľ nás zaujmeš, určite sa ti ozveme!

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

News | Poslané: 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

News | Poslané: 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

News | Poslané: 10th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

News | Poslané: 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

POV: Twitter loses NFL live streaming to Amazon

POV: Twitter loses NFL live streaming to Amazon

News | Poslané: 18th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

POV: Google Changes Exact Match Keywords

POV: Google Changes Exact Match Keywords

News | Poslané: 29th March 2017

Point of View: Google’s philosophy has and always will be, to spread a wider net to capture available traffic and then filter out what you do not want rather than build a net which is restrictive and not capture what is available.

POV: SXSWi 2017

POV: SXSWi 2017

News | Poslané: 22nd March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Facebook Mid-Roll Roll Out

POV: Facebook Mid-Roll Roll Out

News | Poslané: 8th March 2017

Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Poslané: 1st March 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Poslané: 21st February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Poslané: 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: CES 2017

POV: CES 2017

News | Poslané: 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Poslané: 16th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Poslané: 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

POV: Are ads on Snapchat enough of a “Spectacle”?

POV: Are ads on Snapchat enough of a “Spectacle”?

News | Poslané: 2nd December 2016

Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.

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