Novinky

Apple buys Shazam

Apple buys Shazam

News | Poslané: 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

Snapchat Redesign

Snapchat Redesign

News | Poslané: 1st December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

Singles Day Vs Black Friday

Singles Day Vs Black Friday

News | Poslané: 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

Snap Audience Filter and Snap Pixel

Snap Audience Filter and Snap Pixel

News | Poslané: 17th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

Facebook Dark Posts

Facebook Dark Posts

News | Poslané: 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

Facebook and Apple Results

Facebook and Apple Results

News | Poslané: 3rd November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Happy Birthday Mindshare

Happy Birthday Mindshare

News | Poslané: 31st October 2017

November 1st, 2017 - Mindshare is celebrating its 20th anniversary today. We were born in Taiwan on 1 November 1997 as a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries. 

Twitter, Amazon and Alphabet Q3 Results

Twitter, Amazon and Alphabet Q3 Results

News | Poslané: 27th October 2017

Mindshare Point of View: Twitter, Amazon and Google (Alphabet) all posted latest results this week and you won’t believe what happened next…

Snap and NBC launch a new Content Studio Together

Snap and NBC launch a new Content Studio Together

News | Poslané: 20th October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

Coalition for Better Ads - ad blocking

Coalition for Better Ads - ad blocking

News | Poslané: 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Google Stamp, Snapchat Discovery and Facebook Stories

Google Stamp, Snapchat Discovery and Facebook Stories

News | Poslané: 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Advertising Week New York

Advertising Week New York

News | Poslané: 4th October 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

Apple iOS Update Safari Ad Blocking

Apple iOS Update Safari Ad Blocking

News | Poslané: 26th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

DMEXCO 2017

DMEXCO 2017

News | Poslané: 15th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

Alexa and Cortana get chatty

Alexa and Cortana get chatty

News | Poslané: 11th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

Is Pinterest Becoming a Search Engine?

Is Pinterest Becoming a Search Engine?

News | Poslané: 10th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

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