Novinky

Is Pinterest Becoming a Search Engine?

Is Pinterest Becoming a Search Engine?

News | Poslané: 10th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

The Death of the Demographic

The Death of the Demographic

News | Poslané: 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

Making media fun again: Why we must free our industry from outdated models

Making media fun again: Why we must free our industry...

News | Poslané: 15th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

Hľadáme kolegu do tímu plánovania a nákupu TV kampaní

Hľadáme kolegu do tímu plánovania a nákupu TV kampaní

News | Poslané: 14th July 2017

Baví ťa marketing, práca s číslami a dátami? Ovládaš Excel a PowerPoint minimálne na pokročilej úrovni? Plynulý ústny a písomný prejav v anglickom jazyku je výhodou. Nepotrebujeme skúsenosti, ale chuť pracovať a rozvíjať sa v medzinárodnej mediálnej agentúre, v perfektne fungujúcom kolektíve. Prax v mediálnej agentúre je bonusom, ale nie...

Speak Easy Voice Research

Speak Easy Voice Research

News | Poslané: 26th June 2017

Mindshare Point of View: A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.

Hľadáme posilu do nášho digitálneho tímu!

Hľadáme posilu do nášho digitálneho tímu!

News | Poslané: 23rd June 2017

Ak máš aspoň rok skúsenosti v oblasti plánovania a realizácie digitálnych kampaní a páčilo by sa ti pracovať v mladom kolektíve, kde nadobudneš nové vedomosti z oblasti online marketingu a každý deň zažiješ kopec srandy, tak toto je pozícia pre teba. Stačí poslať CV na patrik.sabo@mindshareworld.com a pokiaľ nás zaujmeš, určite sa ti ozveme!

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

News | Poslané: 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

News | Poslané: 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

News | Poslané: 10th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

News | Poslané: 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

POV: Twitter loses NFL live streaming to Amazon

POV: Twitter loses NFL live streaming to Amazon

News | Poslané: 18th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

POV: Google Changes Exact Match Keywords

POV: Google Changes Exact Match Keywords

News | Poslané: 29th March 2017

Point of View: Google’s philosophy has and always will be, to spread a wider net to capture available traffic and then filter out what you do not want rather than build a net which is restrictive and not capture what is available.

POV: SXSWi 2017

POV: SXSWi 2017

News | Poslané: 22nd March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Facebook Mid-Roll Roll Out

POV: Facebook Mid-Roll Roll Out

News | Poslané: 8th March 2017

Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Poslané: 1st March 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Poslané: 21st February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

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