Novinky

Google Stamp, Snapchat Discovery and Facebook Stories

Google Stamp, Snapchat Discovery and Facebook Stories

News | Poslané: 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Advertising Week New York

Advertising Week New York

News | Poslané: 4th October 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

Apple iOS Update Safari Ad Blocking

Apple iOS Update Safari Ad Blocking

News | Poslané: 26th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

DMEXCO 2017

DMEXCO 2017

News | Poslané: 15th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

Alexa and Cortana get chatty

Alexa and Cortana get chatty

News | Poslané: 11th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

Is Pinterest Becoming a Search Engine?

Is Pinterest Becoming a Search Engine?

News | Poslané: 10th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

The Death of the Demographic

The Death of the Demographic

News | Poslané: 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

Making media fun again: Why we must free our industry from outdated models

Making media fun again: Why we must free our industry...

News | Poslané: 15th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

Hľadáme kolegu do tímu plánovania a nákupu TV kampaní

Hľadáme kolegu do tímu plánovania a nákupu TV kampaní

News | Poslané: 14th July 2017

Baví ťa marketing, práca s číslami a dátami? Ovládaš Excel a PowerPoint minimálne na pokročilej úrovni? Plynulý ústny a písomný prejav v anglickom jazyku je výhodou. Nepotrebujeme skúsenosti, ale chuť pracovať a rozvíjať sa v medzinárodnej mediálnej agentúre, v perfektne fungujúcom kolektíve. Prax v mediálnej agentúre je bonusom, ale nie...

Speak Easy Voice Research

Speak Easy Voice Research

News | Poslané: 26th June 2017

Mindshare Point of View: A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.

Hľadáme posilu do nášho digitálneho tímu!

Hľadáme posilu do nášho digitálneho tímu!

News | Poslané: 23rd June 2017

Ak máš aspoň rok skúsenosti v oblasti plánovania a realizácie digitálnych kampaní a páčilo by sa ti pracovať v mladom kolektíve, kde nadobudneš nové vedomosti z oblasti online marketingu a každý deň zažiješ kopec srandy, tak toto je pozícia pre teba. Stačí poslať CV na patrik.sabo@mindshareworld.com a pokiaľ nás zaujmeš, určite sa ti ozveme!

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

News | Poslané: 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

News | Poslané: 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

News | Poslané: 10th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

News | Poslané: 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

POV: Twitter loses NFL live streaming to Amazon

POV: Twitter loses NFL live streaming to Amazon

News | Poslané: 18th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

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