Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.
Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.
Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.
Point of View: Google’s philosophy has and always will be, to spread a wider net to capture available traffic and then filter out what you do not want rather than build a net which is restrictive and not capture what is available.
Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.
Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.
Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.
Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.
Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.
Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.
Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.
Mindshare Point of View: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.
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