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POV: Facebook Mid-Roll Roll Out

POV: Facebook Mid-Roll Roll Out

News | Poslané: 8th March 2017

Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Poslané: 1st March 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Poslané: 21st February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Poslané: 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: CES 2017

POV: CES 2017

News | Poslané: 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Poslané: 16th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Poslané: 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

POV: Are ads on Snapchat enough of a “Spectacle”?

POV: Are ads on Snapchat enough of a “Spectacle”?

News | Poslané: 2nd December 2016

Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.

POV: Windows 10

POV: Windows 10

News | Poslané: 4th November 2016

Mindshare Point of View: Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.

POV: Google Click to Message

POV: Google Click to Message

News | Poslané: 26th October 2016

Mindshare Point of View: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

Snap Inc New Advertising Technology

Snap Inc New Advertising Technology

News | Poslané: 21st October 2016

Mindshare Point of View: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative.

Hľadáme študenta na pozíciu trainee - business planning

Hľadáme študenta na pozíciu trainee - business planning

News | Poslané: 17th October 2016

Vážení študenti, Baví vás štatistika, ekonometria, regresné analýzy, segmentácie, predikcie predajov, analýza dát, marketing a média? Chcete si privyrobiť, byť súčasťou extrémne príjemného kolektívu a ešte k tomu mať krásny výhľad z kancelárie? Mindshare Slovakia hľadá na pozíciu trainee, Business Planning šikovného študenta 3.-5. ročníka, ktorý...

POV: Advertising Week New York

POV: Advertising Week New York

News | Poslané: 7th October 2016

Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana

POV: The Coalition For Better Ads

POV: The Coalition For Better Ads

News | Poslané: 29th September 2016

Background: Publishers have always had to balance pleasing their audience with pleasing their advertisers. Too much advertising turns audiences away, too little means less revenue. Then there are the bad ads, the annoying and irritating, disruptive ones. To tackle this problem, GroupM is helping to form The Coalition for Better Ads - a global...

POV: DMEXCO 2016

POV: DMEXCO 2016

News | Poslané: 22nd September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

iPhone 7

iPhone 7

News | Poslané: 8th September 2016

Today, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

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