Cannes was a hot one, but innovation in entertainment proved to be even ‘hotter’!

Cannes was a hot one, but innovation in entertainment...

Homepage | Posted 23rd June 2017

At about 90 degrees, Thursday’s weather in Cannes was a hot one, but innovation in entertainment proved to be even ‘hotter’! In one panel titled 'What Happens When Hollywood Meets Silicon Valley', Alibaba showcased how they utilized augmented reality to accompany their 11/11 Global Shopping Festival (Double Eleven Gala). They hosted a...

Cannes was a hot one, but...

At about 90 degrees, Thursday’s weather in Cannes was a hot one, but innovation in...

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Content that mobilises

Content that mobilises

Homepage | Posted 22nd June 2017

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were shown video of a disaster in Katmandu users would be driven to tears and ask what they can do to help....

Chatbots: A race to refine

Chatbots: A race to refine

Homepage | Posted 21st June 2017

Tuesday in Cannes started much like the last few days – a sunny stroll down the Croissette with a buttery baguette in hand! Chatbots and messaging were big themes today with sessions like Speak Easy – The Rise of Voice Technology as well as Digital Voice, Human Conversations. That said, there weren’t any groundbreaking takeaways. Much of the...

Chatbots: A race to refine

Tuesday in Cannes started much like the last few days – a sunny stroll down the Croissette...

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Will we still have jobs?

Will we still have jobs?

About | Posted 21st June 2017

The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning. What does the future look like for agencies and the big concern for many, will we still have jobs? Lessons Learned Many startups and tech companies are jumping on the AI bandwagon and making the industry...

Will we still have jobs?

The majority of discussions and insight coming out of today was around how humans will work...

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What if in 10 years everyone uses voice to make every purchase?

What if in 10 years everyone uses voice to make every...

Homepage | Posted 21st June 2017

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and...

AI isn’t just another tool

AI isn’t just another tool

Homepage | Posted 20th June 2017

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to the Palais to hear a panel on ‘The Creative Ethics of Cognitive Intelligence’, which ended up being the most...

The Case for VR

The Case for VR

Homepage | Posted 19th June 2017

Rob Holzer – Founder CEO , Matter Unlimited - The Case for VR – Should we or Shouldn’t We? This session spoke to VR is no longer a tech fad and it’s movement to now a credible platform for storytelling and quality content. For me there were three main topics discussed throughout Creative, Content and Ethics. Creative VR technology is here and is...

The Case for VR

Rob Holzer – Founder CEO , Matter Unlimited - The Case for VR – Should we or Shouldn’t We? This...

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Tap into the knowledge and ideas of the people

Tap into the knowledge and ideas of the people

Homepage | Posted 19th June 2017

Bonjour Cannes! We could, quite literally, see man and machine in constant interaction while on our way to the Palais to attend the first of many sessions. As the Croisette’s beach cafés and walkways grow more congested with advertisers, vendors, and brands, Spotify, newly-coined OATH (formally AOL and Yahoo!? Yet to be determined), and others...

Tap into the knowledge and...

Bonjour Cannes! We could, quite literally, see man and machine in constant interaction...

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POV: Cannes Preview by Paul

POV: Cannes Preview by Paul

Homepage | Posted 16th June 2017

Once again I will have the fortune of sharing the beaches in the south of France with the best advertising talents in the world as I return to The Cannes Lions International Festival of Creativity for a second consecutive year.  During last year festival, aspects of the People Vs Machines (AI, VR & connected objects) theme were the centre of...

POV: Cannes Preview by Amanda

POV: Cannes Preview by Amanda

Homepage | Posted 9th June 2017

Next week, the brightest minds in the industry will congregate in the picturesque South of France for the Academy Awards of media: The Cannes Lions Festival of Creativity. I’m a Cannes first-timer, so needless to say, I’m giddy to discover which groundbreaking campaigns earn top recognition as well as hear speakers cover topics on mixed reality,...