POV: Facebook Watch

POV: Facebook Watch

News | Posted 18th August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

POV: ‘Netflixisation’ of sports

POV: ‘Netflixisation’ of sports

News | Posted 18th August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

POV: YouTube Augments Social Features

POV: YouTube Augments Social Features

News | Posted 10th August 2017

Mindshare Point of View: Following a series of successful localised tests, YouTube is going global with a wealth of new social features which allow users to send videos, comments and reaction to individuals and groups as well as to chat in-app, essentially turning YouTube into another mobile messenger.

POV: Is Pinterest Becoming a Search Engine?

POV: Is Pinterest Becoming a Search Engine?

News | Posted 4th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Mindshare promotes Fowler to worldwide central CEO

Mindshare promotes Fowler to worldwide central CEO

News | Posted 3rd August 2017

Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide central chief executive at the Group M agency, replacing Marco Rimini.

POV: The Death of the Demographic

POV: The Death of the Demographic

News | Posted 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

POV: Sizmek Acquires Rocket Fuel

POV: Sizmek Acquires Rocket Fuel

News | Posted 28th July 2017

Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.

Q2 2017 Earnings

Q2 2017 Earnings

News | Posted 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Mindshare First Global Media Agency to gain accredited 'Actions on Google' Channel Partners status

Mindshare First Global Media Agency to gain accredited ...

News | Posted 28th July 2017

Mindshare, the global media agency that is part of WPP, has become the first global media agency to gain Channel Partner status for developing ‘Actions on Google’, the term given to apps on the Google Assistant.

Mindshare North America appoints Scott Wensman as Atlanta Office Lead

Mindshare North America appoints Scott Wensman as Atlanta...

News | Posted 25th July 2017

MINDSHARE NORTH AMERICA APPOINTS SCOTT WENSMAN AS ATLANTA OFFICE LEAD  ATLANTA—July 25, 2017— Mindshare North America, the global media agency network that's part of WPP, today announced the appointment of Scott Wensman as Atlanta Office Lead. Wensman’s remit includes operations, new business, executive client support, and talent...

POV: Amazon Spark

POV: Amazon Spark

News | Posted 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

POV: Snapchat Publisher Ad Creation Tool

POV: Snapchat Publisher Ad Creation Tool

News | Posted 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

POV: New Facebook Messenger Ads

POV: New Facebook Messenger Ads

News | Posted 14th July 2017

Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Posted 7th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

POV: Amazon Prime Day

POV: Amazon Prime Day

News | Posted 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

Mindshare and POSSIBLE Announce Amazon Services Partnership

Mindshare and POSSIBLE Announce Amazon Services Partnership

News | Posted 27th June 2017

POSSIBLE and Mindshare have announced an Amazon services partnership to unify sales, brand marketing, and shopper and ecommerce efforts for greater efficiency and impact.

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