News

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Posted 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

Mindshare Asia Pacific Tops New Business Leagues

Mindshare Asia Pacific Tops New Business Leagues

News | Posted 7th February 2017

Asia Pacific – Mindshare, the global media agency network, that is part of WPP, has dominated the 2016 Asia Pacific new business leagues according to independent consulting firm R3.

POV: Snapchat & mDAR Measurement

POV: Snapchat & mDAR Measurement

News | Posted 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

POV: Facebook Measurement Update

POV: Facebook Measurement Update

News | Posted 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Welcome to the Boomaissance: Mindshare North America Releases New Culture Vulture Trends Report

Welcome to the Boomaissance: Mindshare North America...

News | Posted 27th January 2017

From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...

Grey London Partners with Mindshare for Live, Adaptive Creative

Grey London Partners with Mindshare for Live, Adaptive...

News | Posted 26th January 2017

-Mindshare FAST@Grey London combines media, data and creative in pioneering collaboration- WPP creative agency Grey London and media agency Mindshare have partnered to establish Mindshare FAST@Grey London: a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising – at an...

POV: Search Targeting on YouTube

POV: Search Targeting on YouTube

News | Posted 26th January 2017

Mindshare Point of View: Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.

POV: CES 2017

POV: CES 2017

News | Posted 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Mindshare ends 2016 with major awards across the world

Mindshare ends 2016 with major awards across the world

News | Posted 19th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Posted 13th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

Mindshare Crowned APAC Media Network of the Year 2016

Mindshare Crowned APAC Media Network of the Year 2016

News | Posted 9th December 2016

The Agency Ends Year 2016 as the Most Awarded Media Agency in Asia Pacific

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

News | Posted 9th December 2016

Agency scores definitive #1 ranking in Greater China, India, and South East Asia

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Posted 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

Showing 1 - 16 of 346 results