POV: Search Targeting on YouTube

POV: Search Targeting on YouTube

News | Posted 26th January 2017

Mindshare Point of View: Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.

POV: CES 2017

POV: CES 2017

News | Posted 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Mindshare ends 2016 with major awards across the world

Mindshare ends 2016 with major awards across the world

News | Posted 19th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.

POV: Amazon Go Launches in Seattle

POV: Amazon Go Launches in Seattle

News | Posted 13th December 2016

Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.

Mindshare Crowned APAC Media Network of the Year 2016

Mindshare Crowned APAC Media Network of the Year 2016

News | Posted 9th December 2016

The Agency Ends Year 2016 as the Most Awarded Media Agency in Asia Pacific

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

News | Posted 9th December 2016

Agency scores definitive #1 ranking in Greater China, India, and South East Asia

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Posted 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

GroupM: 2017 Global Advertising to Reach $547b

GroupM: 2017 Global Advertising to Reach $547b

News | Posted 7th December 2016

Low GDP Growth and Other Factors Constrain Advertisers to do More with Less Advertisers Sustain Budgets in Face of Trump and Brexit Uncertainty Faster-growth markets and Digital Media Continue as Top Growth Drivers

POV: Are ads on Snapchat enough of a “Spectacle”?

POV: Are ads on Snapchat enough of a “Spectacle”?

News | Posted 2nd December 2016

Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.

Mindshare APAC Mobile Network of the Year

Mindshare APAC Mobile Network of the Year

News | Posted 30th November 2016

Asia Pacific – Mindshare, the global media agency network that is part of WPP, has been crowned the Mobile Agency Network of the Year at the 2016 SMARTIES APAC awards organized by Mobile Marketing Association (MMA).

POV: 2017 Predictions

POV: 2017 Predictions

News | Posted 25th November 2016

Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.

Quarterly Earnings Q3 2016

Quarterly Earnings Q3 2016

News | Posted 17th November 2016

Background The Q3 quarterly earnings reports are all in reflecting good fortune for most with the notable exception of Twitter. Here’s a quick overview of the results except Verizon (AOL, soon Yahoo) who will only take full shape next year.

The Media Evolution at Mindshare Los Angeles

The Media Evolution at Mindshare Los Angeles

News | Posted 15th November 2016

LOS ANGELES, November 14, 2016—As 2016 draws to a close, Mindshare’s West Coast region caps off a second consecutive year of accelerated growth. In the last two years alone, the staff in the Los Angeles office has grown 33 percent, including a fourfold expansion of the analytics team.

POV: Windows 10

POV: Windows 10

News | Posted 2nd November 2016

Mindshare Point of View: Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.

POV: AT&T and Time Warner Deal

POV: AT&T and Time Warner Deal

News | Posted 27th October 2016

Mindshare Point of View: What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.

POV: Google Click to Message

POV: Google Click to Message

News | Posted 27th October 2016

Mindshare Point of View: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

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