POV: AT&T and Time Warner Deal

POV: AT&T and Time Warner Deal

News | Posted 27th October 2016

Mindshare Point of View: What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.

POV: Google Click to Message

POV: Google Click to Message

News | Posted 27th October 2016

Mindshare Point of View: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

POV: Spotify Branded Moments

POV: Spotify Branded Moments

News | Posted 21st October 2016

Mindshare Point of View: Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music.

Mindshare's Cheryl Idell named one of Adweek's L.A. Media Stars

Mindshare's Cheryl Idell named one of Adweek's L.A. Media...

News | Posted 13th October 2016

Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.

POV: Snap Inc New Advertising Technology

POV: Snap Inc New Advertising Technology

News | Posted 13th October 2016

Mindshare Point of View: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative.

POV: Advertising Week New York

POV: Advertising Week New York

News | Posted 5th October 2016

Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana

POV: Alphabet Announcements

POV: Alphabet Announcements

News | Posted 5th October 2016

Mindshare Point of View on Alphabet/Google’s flurry of hardware announcements yesterday – new Pixel phones, Chromecast, a Home speaker, Daydream View VR headset.

POV: The Coalition For Better Ads 2016

POV: The Coalition For Better Ads 2016

News | Posted 29th September 2016

Mindshare Point of View: on the Coalition for Better Ads, a global industry movement of publishers, agencies, technology companies and advertisers that aims to develop and implement new standards in digital advertising.

POV: DMEXCO 2016

POV: DMEXCO 2016

News | Posted 19th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Mindshare North America Appoints Diana Gordon as Director of Shop+ Mindshare NA Expands Dedicated Retail Unit in Chicago

Mindshare North America Appoints Diana Gordon as Director...

News | Posted 8th September 2016

NEW YORK—September 8, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Diana Gordon as Senior Partner, Director of Shop+, the agency’s dedicated retail and e-commerce unit.

Mindshare India appoints Mahendra Upadhyay as Head of Data & Technology

Mindshare India appoints Mahendra Upadhyay as Head of...

News | Posted 8th September 2016

Mindshare India has announced the appointment of Mahendra Upadhyay as Head of Data & Technology. In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare.

POV: iPhone 7

POV: iPhone 7

News | Posted 8th September 2016

Today, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

POV: Facebook launches Lifestage

POV: Facebook launches Lifestage

News | Posted 31st August 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Adweek honors Mindshare at 2016 project Isaac awards

Adweek honors Mindshare at 2016 project Isaac awards

News | Posted 26th August 2016

Agency Awarded by Adweek for Second Consecutive Year. Mindshare North America today announced that Adweek, the leading source of news for marketing, media, and advertising professionals, has honored the agency in the Project Isaac Awards.

POV: Pinterest Promoted Videos

POV: Pinterest Promoted Videos

News | Posted 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

Mindshare appoints Aloun Liu as Head of Data and Technology APAC

Mindshare appoints Aloun Liu as Head of Data and...

News | Posted 15th August 2016

Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Aloun Liu to the newly created role of Head of Data & Technology for the Asia Pacific region

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