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Mindshare, the flagship media agency of GroupM is all set to expand its agency network in India. With offices spanning across Mumbai, Delhi, Bangalore, Chennai and Kolkata, the firm today announced it has opened a branch office in Kochi, Kerala which will be headed by K.T Haridas.
Background Twitter has announced a significant enhancement to its Promoted Tweets. “Keyword targeting in timeline” allows brands to show ads to users who have tweeted or interacted with a tweet that contains specific words and phrases. This new functionality gives advertisers a paid search style model within Twitter similar to Google’s. Details...
Background After years of rumour last week finally saw the release of the Facebook phone. Except it wasn’t a phone at all, rather a phone running Facebook Home, an application which changes many aspects of how the phone operates. Rather than get involved in a lengthy, and costly manufacturing & development battle with the likes of Apple,...
Mindshare Luxury, the specialist unit of the global media agency network, has been appointed by photography brand Hasselblad to its global media account.
Background In January, Twitter launched Vine, a six second (or less) video sharing service. Now it is set to launch a music service – knowing eight out of ten of the most followed accounts are musicians. Details Twitter recently acquired We Are Hunted, a software company whose search algorithms are built to aggregate popular new music. We Are...
Background: SxSW Interactive began as the multimedia portion of the SxSW Film Festival back in 1994. Its original intent was to focus on community-driven technology creativity with a specific emphasis on how the Internet can create a positive impact on the world. It has since become a crossover event consisting of three key areas (Film, Music ...
Background South by Southwest Interactive first ran in Austin, Texas in 1994, with one venue. Almost 20 years later it has expanded in proportion to the growth of the digital world itself to 10 venues that accommodate 27,000 people over 4 days. Attendees digest and spread the learning’s around the world in real time. There is great appetite for...
We are proud to announce that the category “best strategy” was again awarded to Mindshare Germany, this time for its submission “NIKE – my time is now”, a sophisticated and intelligently integrated campaign developed for a new generation of young soccer players.
SXSW 2013 – Topline learnings What is South by Southwest? - Interactive festival in Austin, Texas. - Started in 1987 with the Film festival, music & interactive followed in 1994. - 2004 attendees: 3.000 interactive,7.000 music, 3.000 film. - 2012 attendees: 25.000 interactive, 19.000 music, 16.000 film. - ...
Background Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices. Details The main changes are: The News Feed stream will be more prominent, with the home page...
Background and Details This year’s Mobile World Congress (MWC) was the biggest yet. Over the course of the event, Barcelona welcomed more than 72,000 attendees from 200 countries. Here are the highlights of the world’s biggest mobile get together: The Launches LG brought six distinct handsets to MWC, and although their smartphones were announced...
MINDSHARE POINT OF VIEW – Mozilla has announced that they intend to introduce a cookie blocker into their Firefox 22 release, which is due in June 2013.
Young people influenced by Facebook relationship status updates and video games where players drive fast cars and pick up girls, now treat dating as a game rather than a route to settle down in long term monogamous relationships, according to research from leading global media agency, Mindshare.
Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world.
