Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world.
Predictions are always precarious business. A left-field hit to the economy can throw forecasts into disarray while a scandal, new technology, or a new idea can push trends into unforeseen directions.
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare.
Young people planning new resolutions are more likely than ever to consider going under the knife according to a report by leading global media agency network, Mindshare.
Tablets, Smartphones and other content rich devices are driving a global change in the attitude towards ownership, according to research from Mindshare, the global media agency network, with ‘profound implications for many industries’.
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