Kleenex and Kissan Win at Festival of Media Global Awards 2013

Kleenex and Kissan Win at Festival of Media Global Awards...

News | Posted 30th April 2013

Montreux, Switzerland, 30th April 2013: Kleenex, the Kimberly-Clark owned tissue brand, and Kissan, the Hindustan Unilever owned ketchup brand both walked away with prizes in the 2013 Festival of Media Global Awards.

Taking a bite out of Apple

Taking a bite out of Apple

News | Posted 26th April 2013

Background Apple has recently been under intense pressure as competitors, particularly Google and Samsung, continue to gain market share by introducing new and highly competitive products. As a result Apple’s share price has dropped and its stock market value has tumbled by 40%. Has the post-Job’s Apple finally lost its shine? Details Given that...

Mindshare Expands Presence: Opens Kochi Office

Mindshare Expands Presence: Opens Kochi Office

News | Posted 24th April 2013

Mindshare, the flagship media agency of GroupM is all set to expand its agency network in India. With offices spanning across Mumbai, Delhi, Bangalore, Chennai and Kolkata, the firm today announced it has opened a branch office in Kochi, Kerala which will be headed by K.T Haridas.

Mindshare Germany Wins Double at the PlakaDiva 2013 Awards

Mindshare Germany Wins Double at the PlakaDiva 2013 Awards

News | Posted 18th April 2013

Mindshare Germany wins double at the PlakaDiva 2013 Awards, an award honoring creative out-of-home media campaigns in Germany.

Twitter Brings Keyword Targeting to Social

Twitter Brings Keyword Targeting to Social

News | Posted 18th April 2013

Background Twitter has announced a significant enhancement to its Promoted Tweets. “Keyword targeting in timeline” allows brands to show ads to users who have tweeted or interacted with a tweet that contains specific words and phrases. This new functionality gives advertisers a paid search style model within Twitter similar to Google’s. Details...

Mindshare China Integrates TV and Online TV Divisions

Mindshare China Integrates TV and Online TV Divisions

News | Posted 17th April 2013

Mindshare China carries out integration of TV and OTV businesses into a multi-screen investment team.

Facebook Home

Facebook Home

News | Posted 9th April 2013

Background After years of rumour last week finally saw the release of the Facebook phone. Except it wasn’t a phone at all, rather a phone running Facebook Home, an application which changes many aspects of how the phone operates. Rather than get involved in a lengthy, and costly manufacturing & development battle with the likes of Apple,...

Hasselblad Appoints Mindshare to Global Media Account

Hasselblad Appoints Mindshare to Global Media Account

News | Posted 8th April 2013

Mindshare Luxury, the specialist unit of the global media agency network, has been appointed by photography brand Hasselblad to its global media account.

Twitter to Launch Music Service

Twitter to Launch Music Service

News | Posted 27th March 2013

Background In January, Twitter launched Vine, a six second (or less) video sharing service. Now it is set to launch a music service – knowing eight out of ten of the most followed accounts are musicians. Details Twitter recently acquired We Are Hunted, a software company whose search algorithms are built to aggregate popular new music. We Are...

SxSW Interactive 2013 Wrap-Up

SxSW Interactive 2013 Wrap-Up

News | Posted 20th March 2013

Background: SxSW Interactive began as the multimedia portion of the SxSW Film Festival back in 1994. Its original intent was to focus on community-driven technology creativity with a specific emphasis on how the Internet can create a positive impact on the world.  It has since become a crossover event consisting of three key areas (Film, Music ...

SXSW 2013 Summary

SXSW 2013 Summary

News | Posted 15th March 2013

Background South by Southwest Interactive first ran in Austin, Texas in 1994, with one venue. Almost 20 years later it has expanded in proportion to the growth of the digital world itself to 10 venues that accommodate 27,000 people over 4 days. Attendees digest and spread the learning’s around the world in real time. There is great appetite for...

SXSW 2013 Recap

SXSW 2013 Recap

News | Posted 12th March 2013

SXSW 2013 – Topline learnings What is South by Southwest? -          Interactive festival in Austin, Texas. -          Started in 1987 with the Film festival, music & interactive followed in 1994. -          2004 attendees: 3.000 interactive,7.000 music, 3.000 film. -          2012 attendees: 25.000 interactive, 19.000 music, 16.000 film. - ...

Mindshare Germany win Best Media Strategy with Nike for the second time

Mindshare Germany win Best Media Strategy with Nike for...

News | Posted 12th March 2013

We are proud to announce that the category “best strategy” was again awarded to Mindshare Germany, this time for its submission “NIKE – my time is now”, a sophisticated and intelligently integrated campaign developed for a new generation of young soccer players.

Facebook Reveal ‘New Look’ News Feed

Facebook Reveal ‘New Look’ News Feed

News | Posted 11th March 2013

Background Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices.  Details The main changes are: The News Feed stream will be more prominent, with the home page...

Mobile World Congress 2013

Mobile World Congress 2013

News | Posted 11th March 2013

Background and Details This year’s Mobile World Congress (MWC) was the biggest yet. Over the course of the event, Barcelona welcomed more than 72,000 attendees from 200 countries. Here are the highlights of the world’s biggest mobile get together: The Launches LG brought six distinct handsets to MWC, and although their smartphones were announced...

POV: Firefox 22 And Cookie Blocking

POV: Firefox 22 And Cookie Blocking

News | Posted 4th March 2013

MINDSHARE POINT OF VIEW – Mozilla has announced that they intend to introduce a cookie blocker into their Firefox 22 release, which is due in June 2013.

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