POV: Facebook Tweaks to Promote High News Content

POV: Facebook Tweaks to Promote High News Content

News | Posted 11th December 2013

MINDSHARE POINT OF VIEW – Facebook is recognizing that people are increasingly using social media as a filter to help consume news content (Pew Research Centre found 64% of US adults use Facebook daily and half of these users consume news on the site) and is changing its algorithms to favour what it has termed ‘high quality content'.

Mindshare and MEC to Inspire Future Generation of Leaders at Oxford University

Mindshare and MEC to Inspire Future Generation of Leaders...

News | Posted 11th December 2013

LONDON, UK, Dec. 11, 2013: Mindshare Worldwide, the global media agency network and sister global media agency MEC, will form part of a WPP-wide group of thought leaders that will be teaching a 2-day course at the newly established Blavatnik School of Government at Oxford University.

Mindshare wins the Campaign South Asia Media Agency of the Year

Mindshare wins the Campaign South Asia Media Agency of...

News | Posted 9th December 2013

Campaign Agency of the Year awards, Mindshare won four awards.

Mindshare wins global media pitch for Lufthansa and Swiss

Mindshare wins global media pitch for Lufthansa and Swiss

News | Posted 9th December 2013

Frankfurt, November 27, 2013: Frankfurt-based agency Mindshare, the longstanding provider of media services to Lufthansa, has once again come out top in a multi-stage pitch for the airline’s business.

Mindshare and Kimberly-Clark launch ‘Fast Forward’ at CES 2014

Mindshare and Kimberly-Clark launch ‘Fast Forward’ at CES...

News | Posted 3rd December 2013

Global initiative to connect clients with future of product innovation.

POV: Apple Buys PrimeSense

POV: Apple Buys PrimeSense

News | Posted 29th November 2013

MINDSHARE POINT OF VIEW – Apple has bought the Israeli tech company that worked with Microsoft on the product that became Kinect.

Mindshare appoints Karl Cluck CEO for Japan and Korea

Mindshare appoints Karl Cluck CEO for Japan and Korea

News | Posted 26th November 2013

Karl will work with Linda Lee (MD, Mindshare Japan) and Jeeyoung Kwak (GM, Mindshare Korea) to help develop Mindshare's offering and focus on their global portfolio of clients in these two markets

Mindshare North America appoints David Lang as Chief Content Officer

Mindshare North America appoints David Lang as Chief...

News | Posted 26th November 2013

NEW YORK— Today, Mindshare announced the appointment of David Lang as Chief Content Officer, North America, further demonstrating the company’s increasing investment and focus in real-time content.

Mindshare and Shazam launch AUDIO+

Mindshare and Shazam launch AUDIO+

News | Posted 25th November 2013

Global initiative to help clients leverage their audio brand assets for consumer engagement

POV: Twitter’s 'Conversation Targeting'

POV: Twitter’s 'Conversation Targeting'

News | Posted 22nd November 2013

MINDSHARE POINT OF VIEW – Twitter has launched a new advertising product, TV Conversation Targeting, to sit alongside its existing TV-centric TV Ad Targeting offering. In order to know if either, or both, of these products is a good fit for a brand, it is important to note their differences:

POV: TV-Sync Facebook Ads

POV: TV-Sync Facebook Ads

News | Posted 18th November 2013

MINDSHARE POINT OF VIEW – On the 23rd of October Civolution announced a partnership with Optimal to enable brands to purchase Facebook ads from the FBX in synchronization with TV commercials.

POV: Tweet-A-Coffee

POV: Tweet-A-Coffee

News | Posted 15th November 2013

MINDSHARE POINT OF VIEW – On the 28th of October Starbucks coffee announced a surprise partnership with Twitter, enabling gift certificates to be exchanged via tweets.

POV: Overcoming the Mobile Privacy Barrier

POV: Overcoming the Mobile Privacy Barrier

News | Posted 15th November 2013

MINDSHARE POINT OF VIEW – For marketers, one of the potentials of mobile advertising is the ability to serve hyper-relevant ads to consumers who are, or have been, within arm’s reach of a brand’s store or product.

POV: Google Banner Ads

POV: Google Banner Ads

News | Posted 4th November 2013

MINDSHARE POINT OF VIEW – Last week Google began testing banner ads within search results in the United States.

POV: Google AdWords Ad Rank Change

POV: Google AdWords Ad Rank Change

News | Posted 1st November 2013

MINDSHARE POINT OF VIEW – Advertisers have always been encouraged by Google to leverage ad extensions, now it has become essential to running a successful campaign.

POV: Google gets FBx access

POV: Google gets FBx access

News | Posted 25th October 2013

MINDSHARE POINT OF VIEW – Google’s Demand Side Platform (DSP) DoubleClick Bid Manger (DBM) is joining Facebook’s Real-time bidding exchange, FBx.

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