POV: Google Banner Ads

POV: Google Banner Ads

News | Posted 4th November 2013

MINDSHARE POINT OF VIEW – Last week Google began testing banner ads within search results in the United States.

POV: Google AdWords Ad Rank Change

POV: Google AdWords Ad Rank Change

News | Posted 1st November 2013

MINDSHARE POINT OF VIEW – Advertisers have always been encouraged by Google to leverage ad extensions, now it has become essential to running a successful campaign.

POV: Google gets FBx access

POV: Google gets FBx access

News | Posted 25th October 2013

MINDSHARE POINT OF VIEW – Google’s Demand Side Platform (DSP) DoubleClick Bid Manger (DBM) is joining Facebook’s Real-time bidding exchange, FBx.

Mindshare Sweden wins 75W for Volvo Cars

Mindshare Sweden wins 75W for Volvo Cars

News | Posted 24th October 2013

STOCKHOLM, 24th October, 2013 - Mindshare Sweden has been awarded the 75W in 100W for Volvo Cars- Leave the world behind in Sweden.

POV: Twitter Expands into TV

POV: Twitter Expands into TV

News | Posted 16th October 2013

MINDSHARE POINT OF VIEW – With partnerships between Twitter and TV networks expanding rapidly, it was only a matter of time before a major cable provider got involved.

POV: Apple iBeacon

POV: Apple iBeacon

News | Posted 16th October 2013

MINDSHARE POINT OF VIEW – Apple announced iBeacon as a feature of iOS 7 at the WWDC in June. Apple has given no details about it and it was only mentioned in the keynote once, but it could have a profound impact on the retail-to-mobile, contextual and in-store shopping experience.

POV: Instagram Photo stream ads

POV: Instagram Photo stream ads

News | Posted 8th October 2013

MINDSHARE POINT OF VIEW – Instagram has announced it will release photo stream ads in the US only. This follows a recent similar ‘limited’ release of a new ad product by Pinterest.

POV: Facebook’s new app advertising format

POV: Facebook’s new app advertising format

News | Posted 7th October 2013

MINDSHARE POINT OF VIEW – Mobile app install ads have been one of Facebook’s most successful ad formats and have resulted in around 145 million downloads to date. However, Facebook is taking things a step further launching new ‘engagement and conversion’ app ads.

POV: Hummingbird Algorithm

POV: Hummingbird Algorithm

News | Posted 1st October 2013

MINDSHARE POINT OF VIEW – Marking its 15th birthday with a bang, Google announced a new algorithm it calls ‘Hummingbird’. The new algorithm, designed to make search results more relevant, has apparently been in action for the past month. Despite this major change, most people noticed nothing different when searching.

POV: Pinterest Promoted Pins

POV: Pinterest Promoted Pins

News | Posted 1st October 2013

MINDSHARE POINT OF VIEW – Pinterest has announced the addition of paid placements or ‘promoted pins’ to its previously ad-free site. In the company’s somewhat apologetic blog announcement, CEO Ben Sibermann reassured users that the promoted pins will be “tasteful, transparent and relevant".

Mindshare triumphs at inaugural MAAT Awards

Mindshare triumphs at inaugural MAAT Awards

News | Posted 24th September 2013

Bangkok - Mindshare, the leading marketing and media network in Thailand swept the board at the inaugural MAAT awards last night, taking home 5 of the coveted gold trophies, as well as the overall Agency of the Year award. Apart from these wins GroupM were awarded as Network of The Year.

POV: Grand Theft Auto V

POV: Grand Theft Auto V

News | Posted 20th September 2013

MINDSHARE POINT OF VIEW - Created in 1997, the Grand Theft Auto series is widely considered one of the most influential franchises in gaming.

POV: Twitter's upcoming IPO

POV: Twitter's upcoming IPO

News | Posted 16th September 2013

MINDSHARE POINT OF VIEW - With a brief tweet, last week Twitter made official the worst kept secret in the business: it’s going public.

Mindshare Appoints Karina Dobarro as Managing Director of Multicultural Marketing

Mindshare Appoints Karina Dobarro as Managing Director of...

News | Posted 13th September 2013

NEW YORK — Mindshare North America announced today the hiring of Karina Dobarro to head up the company’s expanding multicultural marketing group.

EMVIES 2013: Mindshare is Media Agency of the Year for the 6th year running

EMVIES 2013: Mindshare is Media Agency of the Year for...

News | Posted 10th September 2013

The 13th edition of the EMVIES, India’s most prestigious and coveted media awards organised by The Advertising Club, were given away at a grand ceremony on September 6, 2013 in Mumbai.

Mindshare puts Data in the C-Suite with hire of first Chief Data Officer

Mindshare puts Data in the C-Suite with hire of first...

News | Posted 4th September 2013

NEW YORK — Mindshare announced today that it has appointed industry veteran Bob Ivins as the first Chief Data Officer at a media agency, heading up the company’s efforts to harness and act on consumer insights in real-time – a philosophy the company has termed “Adaptive Marketing.”

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