ASIA PACIFIC — Mindshare has appointed Wendy Walker as Regional Chief Growth Officer for Asia Pacific. She will be based in Singapore.
Mindshare Singapore has announced a number of key changes to its senior management. The reshuffle sees two senior hires, Ivan Wong and Eileen Lai, brought in to lead the agency’s key accounts. Charmaine Deng will move to a senior management role working alongside Nick Seckold (CEO, Mindshare Singapore) to drive a number of critica
MINDSHARE POINT OF VIEW – The rapid spread and evolution of the mobile internet since the release of the iPhone in 2007 has left many publishers, advertisers and agencies gasping. But this most recent data shows that now is definitely the time for clients to embrace the challenges and opportunities that mobility brings.
Mindshare North America announced today the appointment of 20 year strategic marketing, branding and communications planning veteran Joan Colletta-Sapp to the newly created position of Head of North American Communications Planning.
Mindshare Singapore dominated the Marketing Magazine Agency of the Year 2010 awards last night, picking up recognition in four categories, and a historic first ever overall Agency of the Year across creative/media/digital categories. The awards were: Bronze - Search Agency of the Year Silver - Mobile Marketing Agency of the Year Gold -...
MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.
MINDSHARE POINT OF VIEW – Facebook has just launched a feature called ‘Trending Articles’ on its desktop platform across selected countries including the US, UK, Canada, India and Australia. This feature allows users to discover what kind of topics are most popular within their Facebook newsfeed.
MINDSHARE POINT OF VIEW - Hot on the heels of the CES conference where hardware manufacturers showed their latest wares, Google has paid $3.2b in cash for Nest Labs, the start-up making connected thermostats and smoke alarms. The move follows Google’s purchase of mapping app Waze and investment in taxi start-up Uber, and is probably a better...
Mindshare Point of View: Google+ like other social networks is a method to talk with consumers in a more personal and authentic manner. Like Facebook advertising, Google+ post ads are an attempt to build visible conversations and earned media.
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