Hasselblad Appoints Mindshare to Global Media Account

Hasselblad Appoints Mindshare to Global Media Account

News | Posted 8th April 2013

Mindshare Luxury, the specialist unit of the global media agency network, has been appointed by photography brand Hasselblad to its global media account.

Twitter to Launch Music Service

Twitter to Launch Music Service

News | Posted 27th March 2013

Background In January, Twitter launched Vine, a six second (or less) video sharing service. Now it is set to launch a music service – knowing eight out of ten of the most followed accounts are musicians. Details Twitter recently acquired We Are Hunted, a software company whose search algorithms are built to aggregate popular new music. We Are...

SxSW Interactive 2013 Wrap-Up

SxSW Interactive 2013 Wrap-Up

News | Posted 20th March 2013

Background: SxSW Interactive began as the multimedia portion of the SxSW Film Festival back in 1994. Its original intent was to focus on community-driven technology creativity with a specific emphasis on how the Internet can create a positive impact on the world.  It has since become a crossover event consisting of three key areas (Film, Music ...

SXSW 2013 Summary

SXSW 2013 Summary

News | Posted 15th March 2013

Background South by Southwest Interactive first ran in Austin, Texas in 1994, with one venue. Almost 20 years later it has expanded in proportion to the growth of the digital world itself to 10 venues that accommodate 27,000 people over 4 days. Attendees digest and spread the learning’s around the world in real time. There is great appetite for...

SXSW 2013 Recap

SXSW 2013 Recap

News | Posted 12th March 2013

SXSW 2013 – Topline learnings What is South by Southwest? -          Interactive festival in Austin, Texas. -          Started in 1987 with the Film festival, music & interactive followed in 1994. -          2004 attendees: 3.000 interactive,7.000 music, 3.000 film. -          2012 attendees: 25.000 interactive, 19.000 music, 16.000 film. - ...

Mindshare Germany win Best Media Strategy with Nike for the second time

Mindshare Germany win Best Media Strategy with Nike for...

News | Posted 12th March 2013

We are proud to announce that the category “best strategy” was again awarded to Mindshare Germany, this time for its submission “NIKE – my time is now”, a sophisticated and intelligently integrated campaign developed for a new generation of young soccer players.

Facebook Reveal ‘New Look’ News Feed

Facebook Reveal ‘New Look’ News Feed

News | Posted 11th March 2013

Background Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices.  Details The main changes are: The News Feed stream will be more prominent, with the home page...

Mobile World Congress 2013

Mobile World Congress 2013

News | Posted 11th March 2013

Background and Details This year’s Mobile World Congress (MWC) was the biggest yet. Over the course of the event, Barcelona welcomed more than 72,000 attendees from 200 countries. Here are the highlights of the world’s biggest mobile get together: The Launches LG brought six distinct handsets to MWC, and although their smartphones were announced...

POV: Firefox 22 And Cookie Blocking

POV: Firefox 22 And Cookie Blocking

News | Posted 4th March 2013

MINDSHARE POINT OF VIEW – Mozilla has announced that they intend to introduce a cookie blocker into their Firefox 22 release, which is due in June 2013.

Digital Media Driving Gamification of Dating World for young people, says Mindshare

Digital Media Driving Gamification of Dating World for...

News | Posted 11th February 2013

Young people influenced by Facebook relationship status updates and video games where players drive fast cars and pick up girls, now treat dating as a game rather than a route to settle down in long term monogamous relationships, according to research from leading global media agency, Mindshare.

Mindshare helps Nissan Set Guinness World Record™ title at Dubai International

Mindshare helps Nissan Set Guinness World Record™ title...

News | Posted 7th February 2013

Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world.

Mindshare Named Media Agency of the Year in MENA

Mindshare Named Media Agency of the Year in MENA

News | Posted 7th February 2013

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night.

CNBC Article: 10 Mega-Trends for 2013 from Mindshare North America

CNBC Article: 10 Mega-Trends for 2013 from Mindshare...

News | Posted 28th January 2013

Predictions are always precarious business. A left-field hit to the economy can throw forecasts into disarray while a scandal, new technology, or a new idea can push trends into unforeseen directions.

'Dynamic Pricing to Become Commonplace' says Mindshare as shoppers benefit from cold snap

'Dynamic Pricing to Become Commonplace' says Mindshare as...

News | Posted 21st January 2013

Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare.

POV: CES 2013 Summary

POV: CES 2013 Summary

News | Posted 17th January 2013

MINDSHARE POINT OF VIEW – CES 2013 Summary

POV: Facebook Goes Into the Search Business

POV: Facebook Goes Into the Search Business

News | Posted 16th January 2013

MINDSHARE POINT OF VIEW – Facebook Goes Into the Search Business

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