POV: Amazon & Twitter Launch #AmazonCart

POV: Amazon & Twitter Launch #AmazonCart

News | Posted 9th May 2014

Mindshare Point of View: Twitter is looking to increase user numbers and engagement, as well as opening up new revenue streams; Amazon meanwhile simply wants to give buyers every opportunity to spend their money. The current iteration of the service doesn't seem like one that will see widespread adoption, but could be a sign of tweets to come.

Canon pioneers new screen format in Hong Kong

Canon pioneers new screen format in Hong Kong

News | Posted 7th May 2014

HONG KONG — Mindshare Hong Kong has created a unique screen format for the launch of Canon EOS 70D.  EOS 70D is a mid-range digital SLR camera, ushering in a new generation of digital imaging technology with the newly developed Dual Pixel CMOS AF system for enhanced focusing speed and precision for both movies and still images.  A TVC with...

POV: Facebook Audience Network

POV: Facebook Audience Network

News | Posted 29th April 2014

MINDSHARE POINT OF VIEW: Later this week, at its annual F8 conference, Facebook is expected to launch Facebook Audience Network (FAN). Facebook Audience Network is a way for the platform to massively extend its advertising inventory, specifically beyond just the Facebook platform.

POV: New Features for Google Adwords

POV: New Features for Google Adwords

News | Posted 25th April 2014

MINDSHARE POINT OF VIEW: Google has announced changes within Adwords that fall into 3 areas: Innovative Ads, Insightful Reporting and new Power Tools. These changes aren’t revolutionary, but rather continue the evolutionary path we are seeing as digital platforms look to “better connect with consumers at any place, any time and any device”.

Global launch of The Loop

Global launch of The Loop

News | Posted 23rd April 2014

Mindshare makes Adaptive Marketing in paid media a reality for clients with global launch of The Loop and enhanced partnership with Twitter

Enyi Nwosu joins Mindshare to lead strategy for HSBC and Chanel

Enyi Nwosu joins Mindshare to lead strategy for HSBC and...

News | Posted 22nd April 2014

22 April 2014, London: Mindshare has appointed Enyi Nwosu as Strategic Lead across its global HSBC account and as the Strategic Lead for PLUS – the bespoke WPP Chanel team.

POV: Google Secure Search – Applying “not provided” to Paid Search Queries

POV: Google Secure Search – Applying “not provided” to...

News | Posted 15th April 2014

Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9th, Google announced that the same is now happening to Paid Search.

POV: Display Viewability

POV: Display Viewability

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - A group of US industry bodies today opened the gates for agencies and clients to start buying online ad-impressions based on the number of viewable impressions served.

POV: Oculus Rift

POV: Oculus Rift

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - Facebook confounded the industry with its unexpected purchase of virtual reality startup Oculus VR for $2 billion. It stands in stark contrast to other recent technology acquisitions, such as WhatsApp and Nest.

POV: Microsoft Goes Mobile

POV: Microsoft Goes Mobile

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - Microsoft has recently made two major announcements In a major effort to regain some sort of relevance in the increasingly duopolised world of smartphones and tablets.

POV: Game Developer Conference 2014 Report

POV: Game Developer Conference 2014 Report

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - The GDC is the year’s primary forum for anything game-developer related.

Mindshare Singapore launches Content Marketing Business Unit

Mindshare Singapore launches Content Marketing Business Unit

News | Posted 1st April 2014

SINGAPORE - Mindshare Singapore has launched a new full service media unit called Discovery.

POV: YouTube TrueView Ad Formats

POV: YouTube TrueView Ad Formats

News | Posted 1st April 2014

MINDSHARE POINT OF VIEW - Starting on April 15th, YouTube will begin streamlining their TrueView ad formats to offer richer targeting capabilities on YouTube and greater simplicity in the TrueView offering.

Mindshare North America Partners with BuzzFeed

Mindshare North America Partners with BuzzFeed

News | Posted 28th March 2014

Mindshare North America News, originally published on Advertising Age, March 26, 2014--BuzzFeed Deepens Ties with Media Agencies, Partners with Mindshare.

POV: Facebook Video Ad Units

POV: Facebook Video Ad Units

News | Posted 25th March 2014

MINDSHARE POINT OF VIEW - After nearly a year of anticipation, Facebook is finally launching its long-awaited new video ad format following limited beta testing in Q4 2013.

MINDSHARE SETS UP A NEW MODEL AROUND GROWTH AND EMERGING MARKETS SOLUTIONS (GEMS)

MINDSHARE SETS UP A NEW MODEL AROUND GROWTH AND EMERGING...

News | Posted 17th March 2014

ASIA PACIFIC - Mindshare has launched a new full service media unit in Singapore called Growth and Emerging Market Solutions or GEMS, with Deepika Nikhilender as its CEO.

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