There isn’t too much to fear here. The change is one that doesn’t impact what is really available and with a little more interaction between Organic Search, Paid Search and Analytics we’re still able to guide things based on keyword data, search query data and map it back to conversions.
ASIA PACIFIC — Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore.
MINDSHARE POINT OF VIEW - Mobile World Congress in Barcelona is the must attend mobile event of the year. Over 75,000 people attend to learn and experience what is on the horizon. Here are a few of the big trends from this year’s show.
ASIA PACIFIC — Mindshare has appointed Wendy Walker as Regional Chief Growth Officer for Asia Pacific. She will be based in Singapore.
Mindshare Singapore has announced a number of key changes to its senior management. The reshuffle sees two senior hires, Ivan Wong and Eileen Lai, brought in to lead the agency’s key accounts. Charmaine Deng will move to a senior management role working alongside Nick Seckold (CEO, Mindshare Singapore) to drive a number of critica
Mindshare North America announced today the appointment of 20 year strategic marketing, branding and communications planning veteran Joan Colletta-Sapp to the newly created position of Head of North American Communications Planning.
MINDSHARE POINT OF VIEW – The rapid spread and evolution of the mobile internet since the release of the iPhone in 2007 has left many publishers, advertisers and agencies gasping. But this most recent data shows that now is definitely the time for clients to embrace the challenges and opportunities that mobility brings.
Mindshare Singapore dominated the Marketing Magazine Agency of the Year 2010 awards last night, picking up recognition in four categories, and a historic first ever overall Agency of the Year across creative/media/digital categories. The awards were: Bronze - Search Agency of the Year Silver - Mobile Marketing Agency of the Year Gold -...
MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.
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