Mindshare Point of View: Twitter is looking to increase user numbers and engagement, as well as opening up new revenue streams; Amazon meanwhile simply wants to give buyers every opportunity to spend their money. The current iteration of the service doesn't seem like one that will see widespread adoption, but could be a sign of tweets to come.
HONG KONG — Mindshare Hong Kong has created a unique screen format for the launch of Canon EOS 70D. EOS 70D is a mid-range digital SLR camera, ushering in a new generation of digital imaging technology with the newly developed Dual Pixel CMOS AF system for enhanced focusing speed and precision for both movies and still images. A TVC with...
MINDSHARE POINT OF VIEW: Later this week, at its annual F8 conference, Facebook is expected to launch Facebook Audience Network (FAN). Facebook Audience Network is a way for the platform to massively extend its advertising inventory, specifically beyond just the Facebook platform.
MINDSHARE POINT OF VIEW: Google has announced changes within Adwords that fall into 3 areas: Innovative Ads, Insightful Reporting and new Power Tools. These changes aren’t revolutionary, but rather continue the evolutionary path we are seeing as digital platforms look to “better connect with consumers at any place, any time and any device”.
22 April 2014, London: Mindshare has appointed Enyi Nwosu as Strategic Lead across its global HSBC account and as the Strategic Lead for PLUS – the bespoke WPP Chanel team.
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9th, Google announced that the same is now happening to Paid Search.
SINGAPORE - Mindshare Singapore has launched a new full service media unit called Discovery.
ASIA PACIFIC - Mindshare has launched a new full service media unit in Singapore called Growth and Emerging Market Solutions or GEMS, with Deepika Nikhilender as its CEO.
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