POV: SXSW 2014 Report

POV: SXSW 2014 Report

News | Posted 14th March 2014

MINDSHARE POINT OF VIEW - Some of the key trends from SXSW 2014

POV: Google Secure Search – Applying “not provided” to Paid Search Queries

POV: Google Secure Search – Applying “not provided” to...

News | Posted 11th March 2014

There isn’t too much to fear here. The change is one that doesn’t impact what is really available and with a little more interaction between Organic Search, Paid Search and Analytics we’re still able to guide things based on keyword data, search query data and map it back to conversions.

Mindshare Asia Pacific promotes Gowthaman Ragothaman to COO, Roy Sudipto to CCO

Mindshare Asia Pacific promotes Gowthaman Ragothaman to...

News | Posted 5th March 2014

ASIA PACIFIC — Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore.

POV: SXSW 2014 Preview

POV: SXSW 2014 Preview

News | Posted 5th March 2014

MINDSHARE POINT OF VIEW - The upcoming South-by-South West Interactive (SXSW) conference is known for highlighting the latest and greatest in technological and digital innovation.

POV: Mobile World Congress 2014 Summary

POV: Mobile World Congress 2014 Summary

News | Posted 27th February 2014

MINDSHARE POINT OF VIEW - Mobile World Congress in Barcelona is the must attend mobile event of the year. Over 75,000 people attend to learn and experience what is on the horizon. Here are a few of the big trends from this year’s show.

Mindshare Germany expands its management team

Mindshare Germany expands its management team

News | Posted 26th February 2014

Frankfurt, February 24, 2014 Reinforcement for Mindshare Frankfurt’s management team

POV: Facebook Buys WhatsApp

POV: Facebook Buys WhatsApp

News | Posted 20th February 2014

MINDSHARE POINT OF VIEW - Facebook has bought mobile messaging service WhatsApp for around $19 billion just days after rival app Viber was bought for $900 million by Japanese tech company Rakuten.

Mindshare Appoints Wendy Walker As Regional Chief Growth Officer

Mindshare Appoints Wendy Walker As Regional Chief Growth...

News | Posted 19th February 2014

ASIA PACIFIC — Mindshare has appointed Wendy Walker as Regional Chief Growth Officer for Asia Pacific. She will be based in Singapore.

Mindshare Singapore bolsters senior management

Mindshare Singapore bolsters senior management

News | Posted 18th February 2014

Mindshare Singapore has announced a number of key changes to its senior management. The reshuffle sees two senior hires, Ivan Wong and Eileen Lai, brought in to lead the agency’s key accounts. Charmaine Deng will move to a senior management role working alongside Nick Seckold (CEO, Mindshare Singapore) to drive a number of critica

Joan Colletta-Sapp to lead Communications Planning for Mindshare North America

Joan Colletta-Sapp to lead Communications Planning for...

News | Posted 12th February 2014

Mindshare North America announced today the appointment of 20 year strategic marketing, branding and communications planning veteran Joan Colletta-Sapp to the newly created position of Head of North American Communications Planning.

POV: Mobile Internet Becomes Dominant

POV: Mobile Internet Becomes Dominant

News | Posted 12th February 2014

MINDSHARE POINT OF VIEW – The rapid spread and evolution of the mobile internet since the release of the iPhone in 2007 has left many publishers, advertisers and agencies gasping. But this most recent data shows that now is definitely the time for clients to embrace the challenges and opportunities that mobility brings.

Mindshare Singapore voted Agency of the Year by marketers

Mindshare Singapore voted Agency of the Year by marketers

News | Posted 10th February 2014

Mindshare Singapore dominated the Marketing Magazine Agency of the Year  2010 awards last night, picking up recognition in four categories, and a historic first ever overall Agency of the Year across creative/media/digital categories. The awards were:   Bronze - Search Agency of the Year Silver - Mobile Marketing Agency of the Year Gold -...

Mindshare North America launch “The Loop”

Mindshare North America launch “The Loop”

News | Posted 6th February 2014

The ''Loop'' is an operating system that links real-time insights to real-time action. It is the first real-time marketing tool to impact paid media.

POV: Google EU Antitrust Case – 3rd Proposal

POV: Google EU Antitrust Case – 3rd Proposal

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.

POV: Facebook Paper

POV: Facebook Paper

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Facebook has released the ‘Paper’ App on iOS in the US offering ‘beautiful storytelling from friends and the world.’

POV: Facebook Quarterly Results

POV: Facebook Quarterly Results

News | Posted 30th January 2014

MINDSHARE POINT OF VIEW – Facebook's demise grossly exaggerated

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