Mindshare Singapore voted Agency of the Year by marketers

Mindshare Singapore voted Agency of the Year by marketers

News | Posted 10th February 2014

Mindshare Singapore dominated the Marketing Magazine Agency of the Year  2010 awards last night, picking up recognition in four categories, and a historic first ever overall Agency of the Year across creative/media/digital categories. The awards were:   Bronze - Search Agency of the Year Silver - Mobile Marketing Agency of the Year Gold -...

Mindshare North America launch “The Loop”

Mindshare North America launch “The Loop”

News | Posted 6th February 2014

The ''Loop'' is an operating system that links real-time insights to real-time action. It is the first real-time marketing tool to impact paid media.

POV: Google EU Antitrust Case – 3rd Proposal

POV: Google EU Antitrust Case – 3rd Proposal

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.

POV: Facebook Paper

POV: Facebook Paper

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Facebook has released the ‘Paper’ App on iOS in the US offering ‘beautiful storytelling from friends and the world.’

POV: Facebook Quarterly Results

POV: Facebook Quarterly Results

News | Posted 30th January 2014

MINDSHARE POINT OF VIEW – Facebook's demise grossly exaggerated

POV: Facebook Kills Sponsored Stories

POV: Facebook Kills Sponsored Stories

News | Posted 30th January 2014

MINDSHARE POINT OF VIEW – Those of us that use Facebook on a regular basis would have experienced ads on our newsfeeds revealing actions taken by our friends e.g. ‘Rachel likes Topshop’.

Culture Vulture Trends 2014

Culture Vulture Trends 2014

News | Posted 23rd January 2014

Mindshare Study Reveals Top Cultural Trends Affecting Consumers And Brands In North America In 2014

POV: Facebook’s ‘Trending Articles’

POV: Facebook’s ‘Trending Articles’

News | Posted 22nd January 2014

MINDSHARE POINT OF VIEW – Facebook has just launched a feature called ‘Trending Articles’ on its desktop platform across selected countries including the US, UK, Canada, India and Australia. This feature allows users to discover what kind of topics are most popular within their Facebook newsfeed.

POV: Google Buys Nest

POV: Google Buys Nest

News | Posted 15th January 2014

MINDSHARE POINT OF VIEW - Hot on the heels of the CES conference where hardware manufacturers showed their latest wares, Google has paid $3.2b in cash for Nest Labs, the start-up making connected thermostats and smoke alarms. The move follows Google’s purchase of mapping app Waze and investment in taxi start-up Uber, and is probably a better...

POV: Google Plus Ads Combining Social & Display

POV: Google Plus Ads Combining Social & Display

News | Posted 7th January 2014

Mindshare Point of View: Google+ like other social networks is a method to talk with consumers in a more personal and authentic manner. Like Facebook advertising, Google+ post ads are an attempt to build visible conversations and earned media.

Places not Platforms?

Places not Platforms?

News | Posted 3rd January 2014

On the eve of CES new research reveals it’s more likely to be the place not the device that matters most if you want to get your messages across to consumers.

Digital Driven Innovation Set to Adapt How Business, Consumers, Governments and Charities Connect with each other

Digital Driven Innovation Set to Adapt How Business, ...

News | Posted 20th December 2013

Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging all set to trend in 2014 according to Mindshare.

David Pullan Appointed to New York Office Lead and Unilever Client Lead

David Pullan Appointed to New York Office Lead and...

News | Posted 17th December 2013

NEW YORK — Mindshare announced today the appointment of David Pullan to New York Office Lead and Unilever Client Lead, North America.

Mindshare Romania, the only media agency awarded by ‘Art Directors Club’

Mindshare Romania, the only media agency awarded by ‘Art...

News | Posted 16th December 2013

Bucharest 10th December 2013 — Mindshare Romania has swept two awards in ADC Romanian competition last week, being the only media agency awarded.

POV: Spotify Goes Mobile

POV: Spotify Goes Mobile

News | Posted 13th December 2013

MINDSHARE POINT OF VIEW – Spotify Goes Mobile

Mindshare and MEC to Inspire Future Generation of Leaders at Oxford University

Mindshare and MEC to Inspire Future Generation of Leaders...

News | Posted 11th December 2013

LONDON, UK, Dec. 11, 2013: Mindshare Worldwide, the global media agency network and sister global media agency MEC, will form part of a WPP-wide group of thought leaders that will be teaching a 2-day course at the newly established Blavatnik School of Government at Oxford University.

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