POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Posted 21st March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

POV: SXSWi 2017

POV: SXSWi 2017

News | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Sponsored Stories on Instagram

POV: Sponsored Stories on Instagram

News | Posted 10th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Posted 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

POV: Snapchat & mDAR Measurement

POV: Snapchat & mDAR Measurement

News | Posted 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

POV: Facebook Measurement Update

POV: Facebook Measurement Update

News | Posted 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Welcome to the Boomaissance: Mindshare North America Releases New Culture Vulture Trends Report

Welcome to the Boomaissance: Mindshare North America...

News | Posted 27th January 2017

From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...

POV: CES 2017

POV: CES 2017

News | Posted 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Mindshare ends 2016 with major awards across the world

Mindshare ends 2016 with major awards across the world

News | Posted 19th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.

Mindshare Crowned APAC Media Network of the Year 2016

Mindshare Crowned APAC Media Network of the Year 2016

News | Posted 9th December 2016

The Agency Ends Year 2016 as the Most Awarded Media Agency in Asia Pacific

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

Mindshare APAC Ranked #1 in RECMA Qualitative Rankings

News | Posted 9th December 2016

Agency scores definitive #1 ranking in Greater China, India, and South East Asia

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Posted 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

POV: Spotify Branded Moments

POV: Spotify Branded Moments

News | Posted 21st October 2016

Mindshare Point of View: Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music.

Mindshare's Cheryl Idell named one of Adweek's L.A. Media Stars

Mindshare's Cheryl Idell named one of Adweek's L.A. Media...

News | Posted 13th October 2016

Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.

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