Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.
Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.
Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.
Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.
From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.
Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.
Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana
DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.
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