The Future of Luxury Marketing: New Research from Mindshare North America

The Future of Luxury Marketing: New Research from...

News | Posted 15th February 2018

Mindshare NA Looks at Today’s Luxury Consumer and the Trends Shaping This Industry’s Future

POV: CES 2018

POV: CES 2018

News | Posted 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Posted 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Posted 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

Mindshare Partners with ENACTUS to help achieve UN Sustainable Development Goals as it celebrates its Twentieth Birthday

Mindshare Partners with ENACTUS to help achieve UN...

News | Posted 31st October 2017

‘The World’, November 1st 2017: Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs).

POV: Coalition for Better Ads - ad blocking

POV: Coalition for Better Ads - ad blocking

News | Posted 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Mindshare strengthens digital expertise with new executives

Mindshare strengthens digital expertise with new executives

News | Posted 12th October 2017

Digital strategist Lukas Adamis takes over Strategy Lead as new Head of Business Development / Digital Marketing expert Dennis Heidman becomes new client lead Unilever and office lead Hamburg

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

News | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Mindshare North America wins big at the digital trading awards, SMARTIES, and more

Mindshare North America wins big at the digital trading...

News | Posted 29th September 2017

Mindshare North America, the global media agency network that’s part of WPP, won big at The Drum’s U.S. Digital Trading Awards last week, taking home the prize for Best Digital Trading Team for its work with Kimberly-Clark on programmatic buying.

Mindshare Named Global Mobile Agency of the Year by MMA

Mindshare Named Global Mobile Agency of the Year by MMA

News | Posted 28th September 2017

Mindshare Wins Big Across Both Global SMARTIES and North American SMARTIES Awards

POV: Apple iOS Update Safari Ad Blocking

POV: Apple iOS Update Safari Ad Blocking

News | Posted 22nd September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Posted 22nd September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

POV: Is Pinterest Becoming a Search Engine?

POV: Is Pinterest Becoming a Search Engine?

News | Posted 4th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Mindshare promotes Fowler to worldwide central CEO

Mindshare promotes Fowler to worldwide central CEO

News | Posted 3rd August 2017

Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide central chief executive at the Group M agency, replacing Marco Rimini.

POV: The Death of the Demographic

POV: The Death of the Demographic

News | Posted 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

Q2 2017 Earnings

Q2 2017 Earnings

News | Posted 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

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