Mindshare North America appoints Scott Wensman as Atlanta Office Lead

Mindshare North America appoints Scott Wensman as Atlanta...

News | Posted 25th July 2017

MINDSHARE NORTH AMERICA APPOINTS SCOTT WENSMAN AS ATLANTA OFFICE LEAD  ATLANTA—July 25, 2017— Mindshare North America, the global media agency network that's part of WPP, today announced the appointment of Scott Wensman as Atlanta Office Lead. Wensman’s remit includes operations, new business, executive client support, and talent...

POV: SXSWi 2017

POV: SXSWi 2017

News | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

Welcome to the Boomaissance: Mindshare North America Releases New Culture Vulture Trends Report

Welcome to the Boomaissance: Mindshare North America...

News | Posted 27th January 2017

From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...

POV: CES 2017

POV: CES 2017

News | Posted 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

Mindshare's Cheryl Idell named one of Adweek's L.A. Media Stars

Mindshare's Cheryl Idell named one of Adweek's L.A. Media...

News | Posted 13th October 2016

Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.

POV: Advertising Week New York

POV: Advertising Week New York

News | Posted 5th October 2016

Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana

Mindshare North America Appoints Diana Gordon as Director of Shop+ Mindshare NA Expands Dedicated Retail Unit in Chicago

Mindshare North America Appoints Diana Gordon as Director...

News | Posted 8th September 2016

NEW YORK—September 8, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Diana Gordon as Senior Partner, Director of Shop+, the agency’s dedicated retail and e-commerce unit.

Adweek honors Mindshare at 2016 project Isaac awards

Adweek honors Mindshare at 2016 project Isaac awards

News | Posted 26th August 2016

Agency Awarded by Adweek for Second Consecutive Year. Mindshare North America today announced that Adweek, the leading source of news for marketing, media, and advertising professionals, has honored the agency in the Project Isaac Awards.

Where place your Olympic bets: new research from Mindshare North America

Where place your Olympic bets: new research from...

News | Posted 2nd August 2016

Mindshare NA Explores Consumer Habits, Brand Opportunities, and More

Mindshare Appoints Cheryl Idell to Lead West Coast Operations

Mindshare Appoints Cheryl Idell to Lead West Coast...

News | Posted 8th July 2016

LOS ANGELES, June 13, 2016 /PRNewswire/ -- Mindshare, the media agency network that is part of WPP, has appointed Cheryl Idell to run its West Coast operations.

Game On: What Marketers Should Know About eSports Fans

Game On: What Marketers Should Know About eSports Fans

News | Posted 17th June 2016

New Research from Mindshare North America Explores the New Opportunities for Brands 49% of Fans Spend Most of Their Free Time Around eSports

POV: Kickoff - A Snapchat Super Bowl

POV: Kickoff - A Snapchat Super Bowl

News | Posted 9th February 2016

Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.

POV: Facebook “Dislike Button''

POV: Facebook “Dislike Button''

News | Posted 29th September 2015

The subject of the ‘Dislike’ button was raised during a question and answer session at Facebook’s headquarters, where it was announced that the button was "very close" to the user testing stage.

General Mills Selects Mindshare

General Mills Selects Mindshare

News | Posted 28th September 2015

General Mills has picked WPP's Mindshare as its U.S. media agency.

ADWEEK HONORS MINDSHARE WITH MULTIPLE MEDIA PLAN OF THE YEAR AWARDS

ADWEEK HONORS MINDSHARE WITH MULTIPLE MEDIA PLAN OF THE...

News | Posted 8th September 2015

Mindshare Awarded for Unilever’s '#SpeakBeautiful' for Dove and Nike’s 'Risk Everything'. Agency Honored by Adweek for Second Consecutive Year

MINDSHARE NORTH AMERICA LAUNCHES FIRST IN A SUITE OF TOOLS FOR THE LOOP

MINDSHARE NORTH AMERICA LAUNCHES FIRST IN A SUITE OF...

News | Posted 8th September 2015

Counting words explores social trends and territories for competitive sets of brands.

Showing 1 - 16 of 31 results