Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.
MINDSHARE NORTH AMERICA APPOINTS SCOTT WENSMAN AS ATLANTA OFFICE LEAD ATLANTA—July 25, 2017— Mindshare North America, the global media agency network that's part of WPP, today announced the appointment of Scott Wensman as Atlanta Office Lead. Wensman’s remit includes operations, new business, executive client support, and talent...
Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.
From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...
Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana
Mindshare North America Appoints Diana Gordon as Director of Shop+ Mindshare NA Expands Dedicated Retail Unit in Chicago
NEW YORK—September 8, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Diana Gordon as Senior Partner, Director of Shop+, the agency’s dedicated retail and e-commerce unit.
Agency Awarded by Adweek for Second Consecutive Year. Mindshare North America today announced that Adweek, the leading source of news for marketing, media, and advertising professionals, has honored the agency in the Project Isaac Awards.
LOS ANGELES, June 13, 2016 /PRNewswire/ -- Mindshare, the media agency network that is part of WPP, has appointed Cheryl Idell to run its West Coast operations.
New Research from Mindshare North America Explores the New Opportunities for Brands 49% of Fans Spend Most of Their Free Time Around eSports
Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.
Mindshare Awarded for Unilever’s '#SpeakBeautiful' for Dove and Nike’s 'Risk Everything'. Agency Honored by Adweek for Second Consecutive Year
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