News

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Posted 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

POV: Snapchat & mDAR Measurement

POV: Snapchat & mDAR Measurement

News | Posted 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

POV: Facebook Measurement Update

POV: Facebook Measurement Update

News | Posted 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Mindshare ends 2016 with major awards across the world

Mindshare ends 2016 with major awards across the world

News | Posted 19th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.

POV: Spotify Branded Moments

POV: Spotify Branded Moments

News | Posted 21st October 2016

Mindshare Point of View: Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music.

POV: Alphabet Announcements

POV: Alphabet Announcements

News | Posted 5th October 2016

Mindshare Point of View on Alphabet/Google’s flurry of hardware announcements yesterday – new Pixel phones, Chromecast, a Home speaker, Daydream View VR headset.

POV: Facebook launches Lifestage

POV: Facebook launches Lifestage

News | Posted 31st August 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

POV: Pinterest Promoted Videos

POV: Pinterest Promoted Videos

News | Posted 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

POV: Instagram Stories

POV: Instagram Stories

News | Posted 10th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

POV: Olympics Rule 40

POV: Olympics Rule 40

News | Posted 5th August 2016

The article covers the rules for advertising as denoted by “Rule 40” surrounding the upcoming Olympic Games kicking off in Rio today. Rule 40, is intended to create a window of “exclusivity” for Official Olympic Sponsors, prevent ambush marketing, and ultimately protect a vital source of revenue.

POV: Quarterly Earnings Q2 2016

POV: Quarterly Earnings Q2 2016

News | Posted 5th August 2016

The second is a summary and analysis of the Q2 2016 quarterly earnings reports. Firstly, Apple reported a decline in sales of iPads, iPhones, and Macs, with revenue continuing to decline year on year. However, despite this Apple’s stock price has not decreased as the decline was actually less than expected.

GroupM predicts 2017 global marketing expenditures will surpass $1 Trillion

GroupM predicts 2017 global marketing expenditures will...

News | Posted 2nd August 2016

2016 Global Ad Investment Revised Downward With Slower ‘New Normal’ Growth in China USA Again Top Driver of Global Ad Growth in 2016 Digital Advertising Investment Accounts for 99 Percent of Net 2016 Growth versus Traditional Media

POV: Spotify Programmatic

POV: Spotify Programmatic

News | Posted 29th July 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

POV: Yahoo Acquisition

POV: Yahoo Acquisition

News | Posted 26th July 2016

Mindshare Point of View: After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago. Notably the acquisition doesn’t include two of Yahoo’s more prized possessions: its stake in Alibaba Holding Groups and Yahoo Japan.

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