POV: Apple iOS Update Safari Ad Blocking

POV: Apple iOS Update Safari Ad Blocking

News | Posted 22nd September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Posted 22nd September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

POV: Is Pinterest Becoming a Search Engine?

POV: Is Pinterest Becoming a Search Engine?

News | Posted 4th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Mindshare promotes Fowler to worldwide central CEO

Mindshare promotes Fowler to worldwide central CEO

News | Posted 3rd August 2017

Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide central chief executive at the Group M agency, replacing Marco Rimini.

POV: The Death of the Demographic

POV: The Death of the Demographic

News | Posted 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

Q2 2017 Earnings

Q2 2017 Earnings

News | Posted 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Mindshare First Global Media Agency to gain accredited 'Actions on Google' Channel Partners status

Mindshare First Global Media Agency to gain accredited ...

News | Posted 28th July 2017

Mindshare, the global media agency that is part of WPP, has become the first global media agency to gain Channel Partner status for developing ‘Actions on Google’, the term given to apps on the Google Assistant.

POV: Amazon Spark

POV: Amazon Spark

News | Posted 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

POV: Snapchat Publisher Ad Creation Tool

POV: Snapchat Publisher Ad Creation Tool

News | Posted 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

POV: Amazon Prime Day

POV: Amazon Prime Day

News | Posted 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Posted 7th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

News | Posted 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: Chrome to Block Annoying Ads

POV: Chrome to Block Annoying Ads

News | Posted 8th June 2017

Mindshare Point of View: Google has announced that its widely used Chrome browser (just over half of all browsers used globally across all devices) will begin to ‘filter’ ‘annoying experiences’ (ads) from 2018. Reports suggest that the technology will be switched on by default on both mobile and desktop browsers.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

News | Posted 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: Ad Tech Players Partner For Shared Identity Matching

POV: Ad Tech Players Partner For Shared Identity Matching

News | Posted 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

News | Posted 5th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

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