POV: Speak Easy Voice Research

POV: Speak Easy Voice Research

News | Posted 26th June 2017

Mindshare Point of View: A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.

POV: Apple's WWDC 2017

POV: Apple's WWDC 2017

News | Posted 8th June 2017

Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.

POV: Chrome to Block Annoying Ads

POV: Chrome to Block Annoying Ads

News | Posted 8th June 2017

Mindshare Point of View: Google has announced that its widely used Chrome browser (just over half of all browsers used globally across all devices) will begin to ‘filter’ ‘annoying experiences’ (ads) from 2018. Reports suggest that the technology will be switched on by default on both mobile and desktop browsers.

POV: 2017 Digital Newfronts

POV: 2017 Digital Newfronts

News | Posted 19th May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

POV: Ad Tech Players Partner For Shared Identity Matching

POV: Ad Tech Players Partner For Shared Identity Matching

News | Posted 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

POV: 2017 Q1 Results

POV: 2017 Q1 Results

News | Posted 5th May 2017

Point of View: The 2017 Q1 results are in, and here is our regular round-up.

POV: Amazon Policy on Alexa Skills and Ads

POV: Amazon Policy on Alexa Skills and Ads

News | Posted 26th April 2017

Mindshare Point of View: Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo and Dot devices.

POV: Facebook F8 Developer Conference Summary

POV: Facebook F8 Developer Conference Summary

News | Posted 26th April 2017

Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.

POV:Google Ramps Up Header Bidding Alternative

POV:Google Ramps Up Header Bidding Alternative

News | Posted 13th April 2017

Mindshare Point of view: Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be open to a select few of its technology partners and hundreds of publishers.

POV: Twitter loses NFL live streaming to Amazon

POV: Twitter loses NFL live streaming to Amazon

News | Posted 7th April 2017

Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.

POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Posted 21st March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

POV: SXSWi 2017

POV: SXSWi 2017

News | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Sponsored Stories on Instagram

POV: Sponsored Stories on Instagram

News | Posted 10th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

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